Global martech player Amobee has announced the launch of its marketing platform for its Aussie brand and agency clients.
The Amobee Marketing Platform unifies the key programmatic channels – including all major social platforms, formats and devices – to provide brand and agency marketers with easy-to-use data management and media planning services.
The platform simplifies the delivery of video, display, mobile, and social, including advertising across all channels and screens.
It includes the Amobee DSP, Amobee DMP, Brand Intelligence and DataMine technology, which converts raw data into audience and campaign insights.
“The Amobee Marketing Platform gives advertisers a clear understanding of who to reach, where and when while utilising only the most cost effective and insightful methods,” Amobee’s managing director for Australia and New Zealand, Liam Walsh (pictured above), said.
“The launch of the platform represents months of hard work on the part of our engineering and product teams to combine multiple platforms that leverage unique data assets into a single integrated solution that meets the needs of advertisers trying to connect with consumers across different environments.
“We’re thrilled to provide our agencies and brands with an integrated platform that delivers truly relevant marketing experiences across the entire customer journey.”
The launch of the platform follows Amobee’s US$310 million acquisition of programmatic advertising company Turn in February, which it has integrated into the Amobee Marketing Platform.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]