Amobee Launches Marketing Platform For Aussie Clients
Global martech player Amobee has announced the launch of its marketing platform for its Aussie brand and agency clients.
The Amobee Marketing Platform unifies the key programmatic channels – including all major social platforms, formats and devices – to provide brand and agency marketers with easy-to-use data management and media planning services.
The platform simplifies the delivery of video, display, mobile, and social, including advertising across all channels and screens.
It includes the Amobee DSP, Amobee DMP, Brand Intelligence and DataMine technology, which converts raw data into audience and campaign insights.
“The Amobee Marketing Platform gives advertisers a clear understanding of who to reach, where and when while utilising only the most cost effective and insightful methods,” Amobee’s managing director for Australia and New Zealand, Liam Walsh (pictured above), said.
“The launch of the platform represents months of hard work on the part of our engineering and product teams to combine multiple platforms that leverage unique data assets into a single integrated solution that meets the needs of advertisers trying to connect with consumers across different environments.
“We’re thrilled to provide our agencies and brands with an integrated platform that delivers truly relevant marketing experiences across the entire customer journey.”
The launch of the platform follows Amobee’s US$310 million acquisition of programmatic advertising company Turn in February, which it has integrated into the Amobee Marketing Platform.
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