Amobee Launches Marketing Platform For Aussie Clients

Amobee Launches Marketing Platform For Aussie Clients

Global martech player Amobee has announced the launch of its marketing platform for its Aussie brand and agency clients.

The Amobee Marketing Platform unifies the key programmatic channels – including all major social platforms, formats and devices – to provide brand and agency marketers with easy-to-use data management and media planning services.

The platform simplifies the delivery of video, display, mobile, and social, including advertising across all channels and screens.

It includes the Amobee DSP, Amobee DMP, Brand Intelligence and DataMine technology, which converts raw data into audience and campaign insights.

“The Amobee Marketing Platform gives advertisers a clear understanding of who to reach, where and when while utilising only the most cost effective and insightful methods,” Amobee’s managing director for Australia and New Zealand, Liam Walsh (pictured above), said.

“The launch of the platform represents months of hard work on the part of our engineering and product teams to combine multiple platforms that leverage unique data assets into a single integrated solution that meets the needs of advertisers trying to connect with consumers across different environments.

“We’re thrilled to provide our agencies and brands with an integrated platform that delivers truly relevant marketing experiences across the entire customer journey.”

The launch of the platform follows Amobee’s US$310 million acquisition of programmatic advertising company Turn in February, which it has integrated into the Amobee Marketing Platform.




Please login with linkedin to comment

Amobee Amobee Marketing Platform

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]