Amobee Expands Digital Marketing Footprint With Turn Acquisition

Amobee Expands Digital Marketing Footprint With Turn Acquisition
SHARE
THIS



Global digital marketing technology company Amobee has announced it has signed an agreement to acquire marketing tech platform Turn for US$310 million.

Turn offers marketers and agencies data and analytics solutions through a data management platform (DMP), allowing them to better understand customer interactions across ad formats and devices.

It also operates a demand-side platform (DSP) which provides programmatic buying capabilities that automate the process of buying digital ads in real time across video, mobile and display.

Amobee’s acquisition of Turn will expand its existing programmatic and data management capabilities, allowing it to offer marketers an independent end-to-end advertising and data management platform across all channels, formats and devices, as well as access to proprietary Amobee Brand Intelligence insights, advanced analytics and media planning capabilities.

Amobee CEO Kim Perell (pictured above) said the acquisition makes the Singtel-owned company one of the largest independent buy-side marketing technology providers globally, boosts its data analytics capabilities and understanding of consumers, and provides a strong foundation for our future growth.

“Effectively powering advertisers’ digital marketing is about enabling them to better understand and reach their customers, and enhance the way they engage them, on a global scale,” she said.

“To differentiate and capitalise on the growing market opportunity, we will offer world-class technology paired with advanced data and insights.”

Amobee’s manage director for Australia and New Zealand, Liam Walsh, said the acquisition will strengthen the company’s position as a provider of digital marketing solutions across all channels and devices for global brands and agencies.

“The combined technology capabilities position Amobee to build additional, highly-effective data and programmatic strategies across display, video, mobile and social platforms, further leveraging Amobee Brand Intelligence insights,” he said.

Turn CEO Bruce Falck said the acquisition is a significant moment for the company and recognition of the quality of its tech platform.

“As a part of Amobee, we will be able to enhance the value delivered to our customers and partners on a global scale and accelerate innovation in this space,” he said.

The acquisition brings Singtel’s overall investment in Amobee to more than $1 billion, and is expected to be completed within the first half of 2017.

Please login with linkedin to comment

Adconion Delicious magazine einsights Mobile

Latest News

oOh!media Strikes Deal With 10 Queensland Shopping Centres
  • Media

oOh!media Strikes Deal With 10 Queensland Shopping Centres

oOh!media has strengthened its Queensland retail media portfolio, today announcing it has struck new and renewed long-term partnerships with 10 shopping centres across this key state. oOh! has further extended its exclusive agreement with McConaghy Properties, adding Westlands Roma and Kingaroy Shoppingworld centres to its existing portfolio of key centres at Castletown Shoppingworld Townsville (lead […]

KPMG Launches End-To End Customer Business KPMG Customer
  • Media

KPMG Launches End-To End Customer Business KPMG Customer

KPMG Australia has launched KPMG Customer, a re-imagined end-to-end customer business bringing together the best of customer technology and analytics, marketing, research, reputation, digital experience, and creative. KPMG Customer includes the team formerly known as KPMG CBMA as well as a newly integrated digital experience team which delivers technology services from martech implementations to end-to-end […]

TABOO Launches  Innovation & Design Division, TABOO Labs.
  • Advertising
  • Marketing

TABOO Launches Innovation & Design Division, TABOO Labs.

This year marks TABOO’s 21st birthday and a new chapter in the agency’s evolution as it announces the official launch of innovation and design unit, Taboo LABS. LABS will sit alongside the group’s recently launched forecasting business, SOON Future Studies, that has already won a slate of blue-chip clients across Australia, USA, India, France and […]

Uber ANZ Announces In-House Ad Division Headed By LinkedIn’s Michael Levine
  • Media

Uber ANZ Announces In-House Ad Division Headed By LinkedIn’s Michael Levine

Uber ANZ has announced the launch of Uber Advertising , the company’s first advertising sales division outside the US,  and the appointment of Michael Levine (lead image) to lead the business. The new leadership position is the first outside of the United States, and will hold responsibility for launching Uber’s advertising services across the region. […]

Red Havas Boosts Health Team With Three New Hires
  • Media

Red Havas Boosts Health Team With Three New Hires

Red Havas has strengthened its growing PR healthcare offer, Red Havas Health, with three new hires, spearheaded by the appointment of long-time health sector specialist Nicole Phillips as client services director. In this role, Phillips will lead on client accounts, identify new business opportunities in the health technology and health services sectors and act as […]

Big Red Group Nabs Naked Wines’ Paul Connell For CMO Role
  • Marketing

Big Red Group Nabs Naked Wines’ Paul Connell For CMO Role

Australia and New Zealand’s largest experience marketplace, Big Red Group, has announced the appointment of Paul Connell as its chief marketing officer to lead the business through the next stage of growth. Connell will be based at Big Red Group headquarters in Sydney and focus on delivering impact across the group and its stable of […]

Bank Of Queensland Drops OMD, Hands Media To Initiative & Performics
  • Media

Bank Of Queensland Drops OMD, Hands Media To Initiative & Performics

Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]

Why A Federal Election Is A Treasure Trove Of Data For Strategists & Marketers
  • Opinion

Why A Federal Election Is A Treasure Trove Of Data For Strategists & Marketers

Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely  elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement
  • Marketing

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement

Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]

Get Your Entries In For Best Of The Best Now!
  • Advertising
  • Marketing
  • Media
  • Technology

Get Your Entries In For Best Of The Best Now!

A tidy desk and punctuality aren't enough to win a Best of the Best Award. Not, that we do stress, they'd hurt either.

by B&T Magazine

B&T Magazine
Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation
  • Media

Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation

Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data
  • Media

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data

PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]

BARCELONA, SPAIN - NOVEMBER 27: Barcelona supporters during the UEFA Champions League group F match between FC Barcelona and Borussia Dortmund at Camp Nou on November 27, 2019 in Barcelona, Spain. (Photo by Eric Alonso/MB Media/Getty Images)
  • Media

Optus Sport Becomes Official Aussie Broadcaster Of Spanish LaLiga

Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative
  • Campaigns

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative

In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.