Amobee Expands Digital Marketing Footprint With Turn Acquisition

Global digital marketing technology company Amobee has announced it has signed an agreement to acquire marketing tech platform Turn for US$310 million.
Turn offers marketers and agencies data and analytics solutions through a data management platform (DMP), allowing them to better understand customer interactions across ad formats and devices.
It also operates a demand-side platform (DSP) which provides programmatic buying capabilities that automate the process of buying digital ads in real time across video, mobile and display.
Amobee’s acquisition of Turn will expand its existing programmatic and data management capabilities, allowing it to offer marketers an independent end-to-end advertising and data management platform across all channels, formats and devices, as well as access to proprietary Amobee Brand Intelligence insights, advanced analytics and media planning capabilities.
Amobee CEO Kim Perell (pictured above) said the acquisition makes the Singtel-owned company one of the largest independent buy-side marketing technology providers globally, boosts its data analytics capabilities and understanding of consumers, and provides a strong foundation for our future growth.
“Effectively powering advertisers’ digital marketing is about enabling them to better understand and reach their customers, and enhance the way they engage them, on a global scale,” she said.
“To differentiate and capitalise on the growing market opportunity, we will offer world-class technology paired with advanced data and insights.”
Amobee’s manage director for Australia and New Zealand, Liam Walsh, said the acquisition will strengthen the company’s position as a provider of digital marketing solutions across all channels and devices for global brands and agencies.
“The combined technology capabilities position Amobee to build additional, highly-effective data and programmatic strategies across display, video, mobile and social platforms, further leveraging Amobee Brand Intelligence insights,” he said.
Turn CEO Bruce Falck said the acquisition is a significant moment for the company and recognition of the quality of its tech platform.
“As a part of Amobee, we will be able to enhance the value delivered to our customers and partners on a global scale and accelerate innovation in this space,” he said.
The acquisition brings Singtel’s overall investment in Amobee to more than $1 billion, and is expected to be completed within the first half of 2017.
Latest News

oOh!media Strikes Deal With 10 Queensland Shopping Centres
oOh!media has strengthened its Queensland retail media portfolio, today announcing it has struck new and renewed long-term partnerships with 10 shopping centres across this key state. oOh! has further extended its exclusive agreement with McConaghy Properties, adding Westlands Roma and Kingaroy Shoppingworld centres to its existing portfolio of key centres at Castletown Shoppingworld Townsville (lead […]

KPMG Launches End-To End Customer Business KPMG Customer
KPMG Australia has launched KPMG Customer, a re-imagined end-to-end customer business bringing together the best of customer technology and analytics, marketing, research, reputation, digital experience, and creative. KPMG Customer includes the team formerly known as KPMG CBMA as well as a newly integrated digital experience team which delivers technology services from martech implementations to end-to-end […]

TABOO Launches Innovation & Design Division, TABOO Labs.
This year marks TABOO’s 21st birthday and a new chapter in the agency’s evolution as it announces the official launch of innovation and design unit, Taboo LABS. LABS will sit alongside the group’s recently launched forecasting business, SOON Future Studies, that has already won a slate of blue-chip clients across Australia, USA, India, France and […]

Uber ANZ Announces In-House Ad Division Headed By LinkedIn’s Michael Levine
Uber ANZ has announced the launch of Uber Advertising , the company’s first advertising sales division outside the US, and the appointment of Michael Levine (lead image) to lead the business. The new leadership position is the first outside of the United States, and will hold responsibility for launching Uber’s advertising services across the region. […]

Red Havas Boosts Health Team With Three New Hires
Red Havas has strengthened its growing PR healthcare offer, Red Havas Health, with three new hires, spearheaded by the appointment of long-time health sector specialist Nicole Phillips as client services director. In this role, Phillips will lead on client accounts, identify new business opportunities in the health technology and health services sectors and act as […]

Big Red Group Nabs Naked Wines’ Paul Connell For CMO Role
Australia and New Zealand’s largest experience marketplace, Big Red Group, has announced the appointment of Paul Connell as its chief marketing officer to lead the business through the next stage of growth. Connell will be based at Big Red Group headquarters in Sydney and focus on delivering impact across the group and its stable of […]

Bank Of Queensland Drops OMD, Hands Media To Initiative & Performics
Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]

Why A Federal Election Is A Treasure Trove Of Data For Strategists & Marketers
Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]

“Don’t Read The Comments, Darling!” Richard Wilkins On Helping Son Christian Navigate Logies Dress Backlash
Proof the red carpet's about the only interesting part of the Logies comes this story from B&T's Christian obsessive.

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Monday TV Wrap: MasterChef Cooks Up Solid Numbers For 10
MasterChef continues to prove it's like a proverbial Thai red curry left in the fridge overnight - it just gets tastier.

Radio Ratings: Kyle & Jackie O Are Hot On Ben Fordham’s Winning Trail
Sure, B&T's radio ratings aren't always first or aren't particularly thorough, but we guarantee a Media Watch-free read.

Nine’s Radio Stations Bag Best Ever Survey 4 Results
GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]

“Absolutely Disgusting & Racist!” Adlander Slammed For Age/SMH Column Calling For Nick Kyrgios To Be Deported
There is nothing more divisive than tennis ace Nick Kyrgios. Save for hot or cold custard or Nicole in 'Eyes Wide Shut'.

British Drag Queen Busted Sniffing Amyl Nitrate During Live Pride TV Show
B&T never condones the use of drugs in any manner. Except for crappy dance music, where they're almost a necessity.

Lindsay Lohan Reprises ‘Mean Girl’ Role In Witty Work For Eco Sport Shoe Brand
It does help to have seen Lindsay Lohan's back catalogue with this ad. Not that we'd knowingly wish that on anyone.

Booking.Com Offers A Neighbours Fan The Opportunity To Holiday On Ramsay Street
A lucky Neighbours fan could win the ultimate prize. Well, by "ultimate" there appears to no sign of Charlene or Harold.

You’re Invited! Level Up Your Social Selling With Seismic
Diary free the morning of the 27th? Want to fill your stomach with brekkie & brain with social selling skills? Read on.

PepsiCo MarTech Expert Reveals Insider Tips On ‘Relationship Marketing’
Look, it's top expert tips on relationship marketing. Could possibly be useful for weeding out creeps on datings apps.

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]

Instagram Isn’t Dead: Here’s Why It’s Not Going Anywhere
Think Instagram is dead? Think again with this. That said, it's safe to say Myspace & the Blackberry are now both dead.

Sue Squillace Announces Departure From Dentsu
Sue Squillace heads for the Dentsu exists. Framed Indigenous art current leads wine decanter in leaving present options.

SCA Rebrands Its Promotions Division To Brand Experience
SCA rebrands its promotions division to Brand Experience. Also encouraging the use of the buzzword "moving the needle".

Ryvalmedia Again The Numero Uno Agency For Media Wins For May
View Australia's top performing media agencies for May right here. Or rage away if your filthy competitors are on it.

M&C Saatchi Still Tops For New Business Wins For May
M&C Saatchi nabs top performing creative agency slot. Refutes claims it had to do with Woolies selling $12 lettuces.

Public Memorial Announced For Radio Legend Peter ‘Harvs’ Harvie
Friends & colleagues invited to a memorial for radio legend Peter Harvie. Even sworn enemies likely to gain admission.

Get Your Entries In For Best Of The Best Now!
A tidy desk and punctuality aren't enough to win a Best of the Best Award. Not, that we do stress, they'd hurt either.

Regional is Booming At This Year’s B&T Awards!
Has the regionals ever been hotter, B&T asks? Nothing a global pandemic & cheaper hooch prices haven't aided, mind you.

OOh!media CEO Cathy O’Connor To Share Regional Advertising Insights At Newcastle Business Club
oOh! supremo to appear at the Newcastle Business Club. Planning some Screaming Jets or some Silverchair as intro music.

Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]

PHD Sets Sail With Celebrity Cruises’ Media
Callers to PHD treated to the Love Boat theme song as hold music today after agency snares cruise line's media.

Apex Car Rentals Unveils “Making Extra Ordinary” Via Host/Havas
Apex Car Rentals unveils latest brand campaign. Apex customer reveals "I am going to thrash the living shit out of you."

WeAre8 Australia Announces Key Leadership Appointments Ahead Of Australian Launch
WeAre8's not even launched & already the appointments are coming thick and fast. News of a printer can't be far off.

Optus Sport Becomes Official Aussie Broadcaster Of Spanish LaLiga
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.