Amobee Expands Digital Marketing Footprint With Turn Acquisition
Global digital marketing technology company Amobee has announced it has signed an agreement to acquire marketing tech platform Turn for US$310 million.
Turn offers marketers and agencies data and analytics solutions through a data management platform (DMP), allowing them to better understand customer interactions across ad formats and devices.
It also operates a demand-side platform (DSP) which provides programmatic buying capabilities that automate the process of buying digital ads in real time across video, mobile and display.
Amobee’s acquisition of Turn will expand its existing programmatic and data management capabilities, allowing it to offer marketers an independent end-to-end advertising and data management platform across all channels, formats and devices, as well as access to proprietary Amobee Brand Intelligence insights, advanced analytics and media planning capabilities.
Amobee CEO Kim Perell (pictured above) said the acquisition makes the Singtel-owned company one of the largest independent buy-side marketing technology providers globally, boosts its data analytics capabilities and understanding of consumers, and provides a strong foundation for our future growth.
“Effectively powering advertisers’ digital marketing is about enabling them to better understand and reach their customers, and enhance the way they engage them, on a global scale,” she said.
“To differentiate and capitalise on the growing market opportunity, we will offer world-class technology paired with advanced data and insights.”
Amobee’s manage director for Australia and New Zealand, Liam Walsh, said the acquisition will strengthen the company’s position as a provider of digital marketing solutions across all channels and devices for global brands and agencies.
“The combined technology capabilities position Amobee to build additional, highly-effective data and programmatic strategies across display, video, mobile and social platforms, further leveraging Amobee Brand Intelligence insights,” he said.
Turn CEO Bruce Falck said the acquisition is a significant moment for the company and recognition of the quality of its tech platform.
“As a part of Amobee, we will be able to enhance the value delivered to our customers and partners on a global scale and accelerate innovation in this space,” he said.
The acquisition brings Singtel’s overall investment in Amobee to more than $1 billion, and is expected to be completed within the first half of 2017.
Latest News
Pinterest Named Principal Sponsor For Cannes In Cairns
B&T's bringing Cannes to the tropics! It'll be like the real thing, just with a heightened chance of a croc attack.
WPP AUNZ Delisted From ASX Following Completion Of UK Takeover
WPP's local Australian operations now fully controlled via the London head office. And it's an Ashes year, too.
AFL Joins Forces With Aqium To Help Create A Sanitised Environment For All Football Fans
The AFL is delighted to welcome Aqium as the Official Hand Sanitiser Partner of the AFL and Marvel Stadium.
Streem Releases Social Media Intelligence Platform, Streem Social
Streem unveils social media intelligence platform Streem Social. At least they didn't take long picking the name.
NOVA’s Kate, Tim And Joel Say Kia Ora To New Zealand
NOVA's Kate, Tim & Joel say "kia ora" to NZ. Well, it would've been odd if they'd said "konnichiwa" or "guten tag".
Marketing That Our Collective Future Depends On
Microsoft's MJ DePalma talks marketing with purpose. Essential read if your marketing has the dog's breakfast about it.
Zespri Kiwifruit Goes Crazy Tasty In New Campaign Via BWM dentsu & Dentsu Tokyo
The question remains: other than the pavlova, does the kiwifruit serve any other real purpose?
Amazon Pursues $9 Billion Deal For Hollywood’s Last Major Independent Studio, MGM
Jeff Bezos turns his attention away from colonising Mars and mistreating his factory workers and eyes the cinema biz.
2Day FM Appoints Mathew “Eggo” Eggleston As Content Director
"Eggo" appointed 2Day FM's content director. And by that, B&T means Mathew Eggleston and not Scooter from The Muppets.
Eurovision Hires First Transgender Host, YouTuber NikkieTutorials
Who doesn't love the colour and campness of the annual Eurovision? It's like an NRL Mad Monday but with better frocks.
Paper Moose Appoints James Sykes As Head Of Strategy
Paper Moose snares the very experienced James Sykes. And by experience, B&T means strategy, not chainsaw juggling.
Study: ‘Made In China’ On The Nose For COVID-Weary Aussies
Aussies less inclined to buy Chinese made. Not that it's translating into good news for Turkmenistan or Mozambique.
Tourism Tasmania Urges Australians To Embrace, Not Escape Winter Via BMF
BMF manages to turn "you'll freeze your arse off" into something more compelling for Tourism Tasmania's winter campaign.
Havas Media Melbourne Wins The Body Shop’s SEO
A fruity pong of cardamon pods and guava has descended over Havas Media Melbourne staff after snaring The Body Shop.
A Day In The Life Of The Misfits
School student Elyse Hovenden popped into the office of the Misfits and captured these images of what it’s like to work in a fast-paced agency.
Queerstories Podcast Joins Acast Creator Network For Season 3
Queerstories, the award-winning podcast celebrating the culture and creativity of the LGBTQI+ community, has joined the Acast Creator network. The podcast is part of a national storytelling project curated by Maeve Marsden, which also features a book and event series, and has become wildly popular over the past four years. It will now be hosted […]
“Be Nice … To Absolutely Everyone!”: 10 Of The Best With Finecast’s Georgina Fox
Finecast's Georgina Fox's career advice is "be nice to everyone!" B&T does concur that evil is infinitely more fun.
Tuesday TV Wrap: ABC’s Love On The Spectrum Returns To The Telly
Last night saw the launch of the new series of the ABC's Love On The Spectrum. It's like MAFS but with less nutjobs.
VMLY&R Unveils First Work For The Army Reserve Since The Account Returned
Skills learned in the Army Reserve translate to real life, like firing a howitzer or killing a man with your bare hands.
Nine Study Reveals The Rise Of ‘Living Local’
Latest Nine research shows "living local" is the new cool. Not good news if the neighbours chuck dog poo into your yard.
Triple J Announces Unearthed’s DIY Supergroup Finalists
B&T only runs Triple J news for our cool Gen Y readers. Or for our Gen X readers to say "music was better in my day".
News Corp Unveils New-Look Sunday Magazine Selection
Nothing says a "Sunday morning" quite like reading the newspapers in bed. And wondering who that stranger is beside you.
Treasury Wine Estates Unveils Snoop Dogg Voice-Activated OOH Campaign
Rapper Snoop Dogg again proves that being a web developer not the only career options for stoners.
Taboola Announces Two-Year Partnership With Are Media
Taboola signs a new deal which will include all the answers to Are Media's quizzes, Sodukos and crosswords.
“We Live In Hell!”: Ford’s In-Car Advertising “A Disaster Waiting To Happen”
In-car advertising joins a late night call to an ex and drinking Jägerbombs on the list of disasters waiting to happen.
“They Suggest Karaoke Or Painting”: Facebook Content Moderator Questions Support Systems
Despite containing it in the headline, this story isn't really about karaoke, which we sincerely apologise about.
SEO, 3D Modelling, Social Media And Web Design Rank As Australia’s Best-Paying Side Hustles
Keno, pokies and the trots at Albion Park all missed the list of Australia's best-paying side hustles.
Pinterest Launches ‘Idea Pins’ For Creators
Idea Pins are a new piece of technology on Pinterest and not a Voodoo doll with pins in it, in case you were confused.
The Power Of Technology As A Form Of Sponsorship
Technology might be a great way to sponsor an event, but it can't beat a corporate box with sausage rolls and booze.
Millennials Top Influencer Power List, With Cristiano Ronaldo Number One
Ever wish you were born good-looking and became really famous? Regret your life even more here.
