Amazon’s New AR Feature Lets iOS Users Try Their New Shoes On Virtually Before Ordering Them

Amazon’s New AR Feature Lets iOS Users Try Their New Shoes On Virtually Before Ordering Them

Online delivery firm Amazon have released a new update for iOS devices that gives them the option of seeing how a pair of shoes fits on their feet through augmented reality (AR).

This update is available for all iOS devices in the US and Canada (sorry Aussies!) from Apple 7 and beyond, giving users the option to try on shoes made by many popular brands such as Adidas and Reebok.

To use this feature, users simply need to scan a QR code, choose the shoes that they want to try on, point the camera towards their feet, and voila! It’s as if they’re already wearing them.

On the downside, this feature can’t be used to measure their foot size and tell them what size shoe they will need. Additionally, it’s not available for Android users, although the company pointed out that it’ll soon launch for them as well.

This is the latest in a series of AR applications by Amazon, who have already released a function that gives their customers the opportunity to see how a piece of furniture would fit into their own space. They also partnered with cosmetics company L’Oreal in an AR venture that let users virtually try out different hairstyles, while more recently they’ve applied the try-on capabilities to other products such as t-shirts and eyewear.




Please login with linkedin to comment

Amazon

Latest News

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness
  • Campaigns

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness

Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]