“Always Hire People That Are Better Than You”: 10 Of The Best With Wavemaker’s Peter Vogel
We’re making your FriYay even better with another interview as part of B&T’s ‘10 of the Best’ series, created in celebration of our inaugural Best of the Best awards.
[Looking for the live stream of B&T’s Best of the Best awards? You’ve found it – click here!]
Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.
Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.
You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.
Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.
To inspire you even more to enter Best of the Best, we’re continuing to publish some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network.
We’ve asked them everything from their best piece of career advice, to the best mistake they’ve ever made, to their best guilty pleasure.
Our next cab off the rank is Wavemaker’s CEO for Australia and New Zealand, Peter Vogel. Enjoy…
Best piece of career advice…
Always hire people that are better than you. Your people make the difference, so be sure to inspire and empower them. And, when I was on the client side, my first boss said: “Peter, your key job is to get everyone at our agency wanting to and asking to work on your brands.”
Best agency in Australia at the moment (that’s not yours) and why…
Mmmm, a difficult one, so will have to say the agency that my dearest friend founded, Coffee Cocoa Gunpowder. Creative, authentic and all-round great operators.
If I flip from a ‘heart’ to a ‘head’ choice, I will say AKQA. They are the leaders in digital transformation and customer experience marketing – key to future-proofing one’s business.
Best industry leader and why…
It would be unfair to single out just one person. Looking through my WhatsApp groups, all I can say is that Australia is very lucky to have a community of so many great industry leaders, be they at agencies, media owners, industry bodies or marketers. So, I will go with someone not in our market – Jim Taylor, who I founded an agency with. He was a true pioneer and leader in the media industry, a brilliant strategist with great ideas, and always looking for better ways to grow brands.
Best mentor in your life/career and why…
John ‘Steady’ Steedman. Not only did he give me my first job in Australia, but he has been a mentor to me ever since. I admire his qualities, principles and the way he operates. Honesty and transparency are non-negotiables. He’s always extremely supportive, sharing his vast experience and knowledge of our industry. But, most importantly, he was an inspiring leader who totally trusted and empowered the people that worked for him. It was never about himself – it was all about helping the people around him to succeed. And now that he is retired, he remains a great personal friend.
Best brand you’ve never worked on and why…
That’s easy. In Australia, it has to be Bunnings. One of the most trusted brands in Australia and a central part of our country’s fabric and community. Their advertising is authentic, and their customer service and experience are unmatched. One often hears, ‘I love going to Bunnings and just walking around.’ Not many retail brands can claim that. Not only do they have great products, but they’re also a destination. And who doesn’t love their sausage sizzles? All round, a greatly admired and very successful Australian brand!
Best song for inspiration and why…
“We are the Champions” by Queen. This is what we all strive for in our industry.
Best mistake you’ve ever made…
Like everyone, I make mistakes almost every day. The key thing is to learn from them quickly and be humble – fail fast to succeed sooner.
Best rumour you’ve heard about yourself…
I have the ‘biggest hands’ in the industry and that I am very shy and softly spoken.
Best ad of the past decade and why…
Wow, there are so many … one immediately smiles when you think of Old Spice’s ‘Smell like a Man, Man’ or Cadbury’s ‘In the Air Tonight’. But the real standouts for me are Dove’s ‘Real Beauty’ campaign, and what has to be the best, boldest and bravest; Nike’s Colin Kaepernick ad. It is very rare that brands take such a strong stand, particularly when they run the risk of being divisive. The great thing is that not only did they stand up for what they believed in, but that the ad also delivered strong sales uplifts, proving that sticking to one’s principles does work and will be rewarded.
Best guilty pleasure…
Red wine, cheese and my vape; very importantly, shared with close friends and family at The Crag.
Please login with linkedin to comment
10 of the Best awards Best of the best Finecast peter vogel wavemaker WPP AUNZLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.