Allure Media has announced the appointments of Gemma Labadini (pictured above) as Business Development Director and Sarah Wyse as Chief Revenue Officer.
The two senior hires are expected to assist in delivering on the fast-growing digital publisher’s ambitious growth plans for 2017.
Wyse has 15 years’ experience in media, technology and advertising industries, joining the team at Allure Media following two-and-a-half years as managing director, Australia and New Zealand at video advertising platforms Videology.
Wyse has also worked with TVN (now Tremor) and Ninemsn as national video sales manager.
Labadini also joins the publisher from Videology, where she was commercial operations director for more than two years. Labadini has 11 years’ experience in the media sector in the UK and Australia working for companies including MEC, Global Radio and Fairfax Media.
Allure Media CEO, Jason Scott, said, “Sarah and Gemma are great hires. They are both highly experienced executives with strong product knowledge, established agency and brand relationships and proven track records for delivering commercial solutions.
“What we are building at Allure is a next generation media company. We are focused on creating a portfolio of brands that people love, and that portfolio is growing. The growth over the last three years has triggered the new roles as we continue to build the muscle needed to take advantage of the many opportunities available to us.”
Wyse starts in her role in mid-February and Labadini started last week.
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]