Allhomes, part of the Domain Group, has announced the appointment of Danielle Harmer as its new general manager.

In her new role, Harmer (featured image) will be responsible for leading the Allhomes team and continuing to drive the business forward.

Born and bred in Canberra and a member of the Allhomes team since July 2016, Harmer originally started as the company’s head of product and has a deep understanding of both the consumer and agent experience with the platform.

With over 15 years of experience working in the tech industry at companies including IBM, The New York Times, Fairfax and EY across development, product, marketing, and commercial teams, Harmer is uniquely positioned to spearhead continued growth for Allhomes.

Domain chief commercial officer, Tony Blamey commented: “We’re thrilled to welcome Danielle into her new role as general manager of Allhomes.

“As a Canberra local herself, Danielle understands the property needs of agents and buyers in the local community and was a natural fit for this role.”

Blamey continued: “Allhomes is the leading property site in Canberra, and is going from strength the strength.

“Maintaining this growth is crucial to the presence and success of Domain in the Canberra market, and I have every confidence in Danielle’s ability to drive the Allhomes business forward.”

Harmer commented on her appointment: “Allhomes has been part of the Canberra community for almost two decades, and I’m thrilled to be a part of such an established local brand.

“As General Manager, I have ambitious plans to invest and grow, while keeping consumers at the forefront of everything we do.