B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

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Fresh from buying the Australia Post board Cartier watches, the Aussie taxpayer is copping yet another shafting here.

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Who didn't love the backyard trampoline as a kid? And many of us still carry the physical scarring from the adventure.

Here's some wise words from QMS’ Tara O’Keefe. Yet, not that wise that you'd have to have done chemistry for the HSC.

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B&T's understanding is that Pete Evans is a chef? Why doesn't he pop on the apron and get back to cooking dinner?

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Any bartender that served Rod Sims a chardonnay would NOT want to fall short of that line on the glass, that's for sure.

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Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

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Gogglebox is almost like a scientific, neurological study into the human condition. Just with more bogans and ad breaks.

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Borat promotion comes to Bondi. And even it couldn't find any parking & got charged $9 for a tumeric almond milk latte.

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Freelance marketplace Fiverr has appointed Bohemia. B&T understands it's full-time and not three days casual.

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

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Opinion

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We're not entirely sure if B&T goes to eastern suburbs real estate agents, but Haystac has won Land Rover's PR.

Want to feel slightly more shit than you already do? A Greenpeace ad's guaranteed to activate the depression hormones.

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On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

This actually would be hilarious had it not been about electing the next leader of the free world.

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Photographer goes the full "Leibovitz" to create moody, ethereal press pic for Welsey Hawes announcement.

Admittedly, this one is a little highbrow and arty. However, a refreshing change from B&T's usual lowbrow and farty.

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

Admittedly, B&T's own net zero emissions targets have been hampered by the burnout competition in the car park.

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Seven's yesterday, Foxtel's Upfronts today. If it wasn't for this pandemic, B&T staff should be very hungover about now.

72andSunny office staff already noticing fluffier stools after snaring breakfast cereal maker.

Quibi has shut down after just six months. It's also now got lots of monogrammed pens it doesn't know what to do with.

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The B&T office uses Alexa for all our everyday mundane chores. But we call him Brian the work experience student.

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In possibly a further blow for supermodels, a new study has found animation is twice as effective as static advertising.

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

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Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.

Cricket NSW has banned sports betting and moved to medium-strength beer. You watch, the meat pies will be next.