ALDI launched its Christmas campaign recently, featuring an irritatingly American family known as ‘The Tinkletons’, who were out to prove that a wintery US Christmas beats an Aussie one any day.
But through some clever persuasion by the laidback Aussies – with the help of ALDI’s tasty produce – the Tinkletons were soon convinced otherwise.
In these new ads, ‘The Tinkletons’ now celebrate ALDI’s luxury range of delicious tiger prawns, champagne pudding, mince pies, half leg hams, turkey breast roast and much more.
It comes just days after Woolies chief executive Brad Banducci admitted the fresh food people weren’t prepared for the disruptive forces of ALDI and didn’t give them the nod of respect they deserve.
Check out the ads here:
Prawns:
Pudding:
Mince pies:
Leg Ham:
Turkey:
Christmas Lights:
CREDITS
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Creative Team: Hans Christian Berents, Gooch Richards, Rosita Rawnsley-Mason
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Senior Account Directors: Aisling Colley
Account Executive: Kellie Box
Agency Producer: Jenny Lee-Archer
Production Company: Finch
Director: Nick Ball
MD/EP: Corey Esse
Production Designer: Neville Stevenson
Production Manager: Amanda Yu
Post Production and VFX: Drew Downes at The Refinery
Editor: Jack Hutchings at The Butchery
Music and Sound Production: Rumble Studios
Sound design: Rumble Studios
DoP: Lachlan Milne
