ALDI Unveils ‘Al & Di’ Characters In Back to School Campaign Via BMF

ALDI Unveils ‘Al & Di’ Characters In Back to School Campaign Via BMF
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The summer holidays are soon coming to an end and the start of school means the beginning of countless shopping lists – from learning books to stationery to leather school shoes – all in time for the new school year.

ALDI knows back to school shopping can be a bit of a chore – with endless items and multiple stops – especially when you could still be enjoying summer holidays. And that’s why ALDI is putting the fun into going back to school through the adventures of AL & DI.

This year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead.

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