ALDI Products Within Best Brands For 2015: Report

ALDI Products Within Best Brands For 2015: Report
SHARE
THIS



Two of ALDI’s products have been included within the top ten brands for 2015*. At least, that’s according to analytical and research firm Canstar Blue.

The brands were rated on their overall customer satisfaction based on the thoughts of 27,000 adults over the course of this year.

“We produced customer satisfaction ratings in almost 100 different categories this year, from pizza stores and diet shakes to refrigerators and electricity providers. But these 10 brands stand out from the rest,” said head of Canstar Blue, Megan Doyle.

“The big challenge facing retailers, service providers and manufacturers is striking a winning balance between product quality and price. The importance of good customer service also shouldn’t be underestimated.

“Many of these brands compete in hugely competitive markets, particularly those in the FMCG space that are facing huge pressure in the supermarket price war. But consumers are only interested in getting the best bang for their buck – and these 10 brands are the highest rated of the year.”

See the full list below of the top ten rated brands, in alphabetical order.

Image sourced via Canstar Blue

Image sourced via Canstar Blue

Doyle noted that although consumers don’t want to pay a buttload of money, they’re willing to fork out a bit more if they’re happy with the brand.

“At a time when retailers are competing to offer the lowest prices, these results show that getting the best value for money doesn’t always mean buying what’s cheapest,” she said. “Miele and Bose are examples of consumers seeing the long-term benefit of buying premium household or personal appliances that will provide great value over a number of years.

“The likes of Dick Smith jam and Obela dip are also some of the more expensive products in their categories, but consumers are happy to pay for that extra quality. In the case of Blooms, Teachers Mutual and Westnet, we also see the importance and value of quality customer service coming to the fore.”

“We congratulate these 10 brands for their achievements in 2015.”

*A previous version of this article incorrectly stated the list was in order of best brand with ALDI’s products coming first and second. This was incorrect. The list was in alphabetical order.

Please login with linkedin to comment

Advertising Standards Bureau ikea australia Thinktank Social

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.