Supermarket Aldi has been named Supermarket of the Year at last night’s Roy Morgan Research Customer Satisfaction Awards.
It’s the third time the budget supermarket has been awarded the coveted title and was commended by Roy Morgan for its performance throughout 2014.
The awards are based on 12 months of data from Roy Morgan surveys, Consumer Single Source and Business Single Source.
“We are thrilled to be awarded the title of Supermarket of the Year in the Roy Morgan Research Customer Satisfaction Awards 2014,” said Oliver Bongardt, ALDI managing director of buying
“It is true testament to ALDI’s values and our commitment to deliver Australians the best possible supermarket experience.
“Everything we do is designed with one goal in mind – to enable Australian shoppers to live richer lives for less. Making sure our customers are satisfied with their experience at ALDI is a big part of this, which is why we offer permanently low prices, an award winning product range and a quality in-store experience,” added Bongardt.
“As we enter our 15th year, we haven’t lost sight of that focus. We strive for quality throughout our business; in our people, our products, our processes and our stores. We will continue to listen to our customers, look for ways to improve and bring new innovation to the marketplace.”
Roy Morgan’s CEO, Michele Levine, added: “In today’s environment, where social and mainstream media is quick to name and shame half-hearted, and worse, service, it is vital that excellence is also publicly recognised and celebrated.”
ALDI is high on an advertising pedestal according to industry heavyweights, with Coles’ and Woolworths’ advertising criticized for going down the ‘cheap’ path.
“You only need to look at ALDI’s growth and its store openings to see how well they’re doing and I think it’s becoming a bit of a race to the bottom for the other two,” said one industry professional who wished to remain anonymous.
Woolies’ latest ‘cheap cheap’ positioning has been labeled an “utter travesty” with Adland questioning its move away from ‘The fresh food people’.
“I think Coles and Woolies need to build some more value into their strategy because you can only take ‘down down’ and ‘cheap cheap’ so far,” the industry prof added.
Working in 2020 looks a lot different to it has ever before. And a new campaign from LinkedIn out of the United Kingdom has captured these changes. The ‘We’ll Work It Out, Together’ campaign launched earlier this week. It highlights some of the realities of the current work life that have emerged from the COVID-19 […]
Nielsen has launched SPONSORLAB in Australia, an intuitive data system delivering holistic partnership (sponsorship) support to the sports industry. It leverages Nielsen’s suite of existing individual data sets. Modelling Nielsen’s individual data sets within the lab allows users to control inputs and variables important to the appraisal of sponsorship rights – including property health status, […]
The recent social media advertiser boycott has seen some of the world’s biggest brands turn their backs on paid social to protest the racism and hate speech that unfortunately can still be found on these platforms. It’s been called the #StopHateForProfit and has seen the likes of The Coca-Cola Company, Starbucks and Diageo pause ad […]
Prime Minister Scott Morrison has ruled out any Australian ban of TikTok, but has still urged Australians to exercise caution when using the app. With India having banned the app last month, Morrison was recently quoted saying it was “right for people to have an increased awareness of where these platforms originate and the risks […]
ABC’s Hard Quiz was the pick of the night on Wednesday, earning itself the number one entertainment spot. According to OzTAM metro data, Hard Quiz was watched by 746,000 Aussies. Second top entertainment show for the night was Seven’s Home and Away (626,000). Nine’s best entertainment spot went to Hot Seat (593,000), while 10’s Bachelor […]
New research has revealed that around one-quarter (23 per cent) of Aussies in the workforce have made, or seen, embarrassing or unprofessional behaviours in work video meetings during the COVID-19 pandemic. Far from being a negative, 56 per cent say the video meetings have helped them to get to know their colleagues better. The findings come from a […]
Last week, Nike revealed its latest campaign “You can’t stop us” which many people were calling a “masterpiece” and some of the sports giant’s best creative work ever. Check out B&T’s initial reporting here. The ad, narrated by soccer star Megan Rapinoe, featured a slew of racially diverse professional and amateur athletes including Colin Kaepernick, […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
After much anticipation, local tradesman and mega Milkybar fan, Nicholas Shields from New South Wales, has today taken the coveted role as Australia’s first Milkybar Kid-ult. In a stellar video application, Shields expressed his long-time adoration for Milkybar and demonstrated his innate ‘big kid’ personality, which saw him become Australia’s successful applicant for the role, effective immediately. Australia’s first Milkybar Kid-ult, Nicholas Shields, said when the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Deloitte Australia has appointed its first female CMO Rochelle Tognetti (pictured) following the promotion of CMO APAC Matt McGrath to global CMO. Tognetti, a 13-year veteran of Deloitte, has an extensive background in digital marketing and steps up from the role of Chief Operating Officer for Deloitte’s Australian marketing team. “Rochelle epitomises the modern digital […]
Instagram Reels launches in Australia today—the new Instagram format that gives anyone the ability to create and discover short form, edited videos with audio and music. Available now to the Australian community, Reels is a big part of the future of entertainment on Instagram—with Reels, Stories, Live & IGTV, Instagram is giving people more ways […]
In this guest post, Amanda Williams (main photo) from PR firm Yellow Panda, argues as media companies continue to consolidate & close offerings it’s actually a real opportunity for the PR industry… Firstly, let’s not ignore the elephant in the room. We all know it’s there, and yes, the reverberations of what has happened in […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]