AKQA And Foodstuffs Reveal Transformed Omnichannel Experience For Retail Giant, New World

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AKQA, named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies, has today announced the launch of the new ecommerce platform for major New Zealand grocery retailer, New World.

“The launch of the new website is a vital step forward to providing our customers with a connected, personalised customer experience, from inspiration through to shopping and loyalty. As the most visited digital touchpoint across the Foodstuffs group, www.newworld.co.nz acts as the digital front door for our 143 stores and local New World owner-operators across New Zealand,“ said Foodstuffs New Zealand head of digital David Brem.

The New World website creates a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders. This project will be closely followed by the PAK’nSAVE brand site which will launch next month too.

“Partnering with Foodstuffs for the past three years has been so rewarding, helping evolve their sales and marketing assets. In a short space of time together we’ve been able to innovate and implement a leading brand and customer experience for New Zealand’s major grocery retailer, and one of the country’s largest organisations.” said  AKQA managing partner Asia PacificBrian Vella.

“We’re excited about the significantly improved mobile experience, making it easier for customers to find information and meal inspiration on the go,” Brem continued.

The new platform was designed to give New World customers an optimised customer experience, designed for what matters to them. More time, choice, convenience, and value as well as helping to make healthier food choices. New World’s future success depends on knowing New Zealanders well, and innovating to deliver the best possible shopping experience.

“AKQA partnered with us to provide expertise across customer experience strategy and design through to solution architecture and development. We’ve also been able to take advantage of their experience utilising personalisation capability in order to support our teams on the new platform” Brem continued.

AKQA NZ MD Stephen Forth said: “This project evidences the successful partnership between AKQA, Foodstuffs North Island and Foodstuffs New Zealand. The innovative and progressive culture set from the leadership team at Foodstuffs led to the creation of this transformative platform. This partnership highlights the strength of the hybrid team model where agencies and clients work together to create high functioning, integrated implementation teams.”

“This work follows the delivery of e-Commerce platforms for New World and PAK’nSAVE earlier this year, making AKQA a key digital partner for Foodstuffs. Our digital product and CX teams collaborate incredibly well and are building up a track record of great work which makes an impact with customers and across our business.” Concluded David Brem, Head of Digital, Foodstuffs New Zealand.

Some of AKQA’s AUNZ’s other retail clients include Officeworks, Nissan, Purina, AMP, Ticketek and Foxtel. AKQA operates in 28 markets globally, with over 2100 people worldwide. Across the Asia Pacific region, the studios collaborate closely across Melbourne, Sydney, Auckland, Wellington, Tokyo and Shanghai to form one united APAC presence. For the second consecutive year, AKQA is positioned highest for its ability to execute in the Leaders quadrant in Gartner’s annual independent evaluation on global marketing agencies and most recently was awarded two Grand Prix Lions at the Cannes Lions Festival of Creativity.

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