After winning last year’s Grand Prix at the B&T Awards, Akcelo returned for more, taking home the Branding, Design & CX Agency and Experiential / Promotional Agency presented by Displaywise Awards.
An agency that seemingly does it all, Akcelo knows that ads and comms are just one facet of consumer-brand interactions. That’s why its branding, design and CX capabilities are so fundamental to the experiences it brings to life for clients.
Akcelo created show-stopping work for icons including McDonald’s, TikTok, PepsiCo, Amazon and PlayStation in the past year.
The agency’s Squid Game work for McDonald’s saw a bespoke meal box, recruitment cards handed out by ‘Pink Guards’ around Australia and cryptic Korean out of home, capturing fans’ attention and driving mass user participation across Australia.
With campaigns like this, it’s no surprise why Akcelo achieved 100 per cent client retention, and a 15 per cent team expansion.
But the year wasn’t just about game-changing work. It was about staying true to what the agency believes in.
Akcelo remained Carbon Neutral throughout the year and launched an EV program for staff. It built a team that reflected the world it creates for—including a neutral 50/50 gender leadership across all departments.
Check out what its team had to say below, and why this moment was “epic”.
