Five Sydney agencies have come together to form a collaborative group to solve client problems for their respective channels.
Creative agency Channelzero, digital marketing agency Complete Business Online (CBO), specialist experiential and sampling outfit The Marc Edward Agency, media buyer 360 Degree Marketing Group, and point-of-sale and shopper experience agency What To Do, have created The Assembly, the brain child of Channelzero CEO Mikey Taylor.
“We have all worked together in some way for the past 10 years,” Taylor said.
“It made perfect sense for us to come together to ensure client success is the motivating factor, as opposed to what works best for the individual agency.
“If a client is media-led, they’ll deal with the media agency contact. If they are creative-led, the creative agency will take the reins. This is a real point of difference.”
Taylor said the client will maintain relationships with all their suppliers, but believes the new, streamlined approach is better for all parties and will lead to stronger campaigns.
“At a time when clients are torn, thinking they need to be everywhere, budgets are spreading thin,” he said.
“It’s therefore more important than ever that agencies work collaboratively and creatively in progressive partnerships – not silos.
“The Assembly is a coalition of the willing. We want each other to win and we want our clients to win.”
By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]
Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]