Advertiser In Trouble As Jesus Gets Recast As A Sausage Roll

Advertiser In Trouble As Jesus Gets Recast As A Sausage Roll

The UK’s largest bakery chain GREGGS is in strife after it replaced Jesus with a sausage roll as part of its Christmas advertising.

The apparently humorous marketing stunt was done in the form of an advent calendar that promoted the baker’s tasty pastry treats each day in the lead up to Christmas.

Screen Shot 2017-11-15 at 10.28.31 am

Each door revealed a tear-off token that could be taken into Greggs’ shops and exchanged for items from the menu such as mince pies and cakes.

However, as you’d expect, a lot of people were none to happy that Jesus had been replaced in the manger by a sausage roll. Some even described it as anti-semitic to portray the son of God, a Jew, with a pork product.

And, as you’d expect, social media was their place to rage. “Out of interest do you think the people at Greggs understand that Jesus was Jewish and serving up a pork sausage roll in the manger is unbelievably inappropriate?” wrote one.

Another added: “I’m no prude, but equating Jesus, a Jew, to a sausage roll really is deeply offensive on all sorts of levels.”

Greggs has since apologised for any offence caused, however, a spokesperson for the baker issued this rather lukewarm retraction: Greggs: “Novelty advent calendars have been around for years, so we thought it was time to take the concept up a notch.”




Please login with linkedin to comment

Christmas campaigns

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]