Adtech Platform Blis Appoints Lupe Prada Head of Marketing As It Grows APAC Ops

Adtech Platform Blis Appoints Lupe Prada Head of Marketing As It Grows APAC Ops

Adtech platform Blis has appointed Lupe Prada (far right) as its new head of marketing APAC, along with three other senior hires.

Prada had previously served as Gumtree Australia’s head of B2B marketing & market insights for Gumtree, CarsGuide, and Autotrader. The company said she will bring her “significant experience” in media sales strategy, consumer insights and communication and will lead Blis marketing initiatives.

Claire O’Mahony (centre right) joined Blis as the new head of client services, APAC. O’Mahony had previous served as Slingshot Media Ventures’ client performance director.

Brisbane-based Scott Mathison (centre left), was appointed sales manager for QLD and WA, Mathison joined from Southern Cross Austereo where he led multiple accounts across different industries. Don Saw (far left) was promoted to country manager in New Zealand.

Emma-Jayne Owens, managing director, APAC at Blis, said, “We’ve driven significant growth across the APAC region over the past few years and I’m delighted to be building further momentum with these brilliant new hires. They join Blis to drive our ambition for an even stronger team within each of our markets, where their combined local knowledge, expertise in client service and growth marketing allows us to provide solutions to help our clients’ businesses grow.”




Please login with linkedin to comment

Blis

Latest News

Industry Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Industry Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
  • Media

‘Nothing’s Changed’ – Google Will Continue To Pay For News 

Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]