Adobe Introduces Unlimited Access To Adobe Stock

San Jose, California, United States - August 12, 2018: Adobe Logo at Adobe Headquarters. Adobe is leader company of software for graphic, photography, video making and a big microstock agency.
B&T Magazine
By B&T Magazine
SHARE
THIS



Adobe today released Creative Cloud for business Pro Edition, an all-in-one platform for teams and enterprises that combines Creative Cloud with unlimited Adobe Stock downloads.

The new Pro Edition gives businesses access to over 200 million assets from Adobe Stock, as well as seamless integration with the Creative Cloud desktop and mobile apps across photography, design, video, web, UX, and more.

With integration across Creative Cloud, Microsoft PowerPoint, and Google Slides, Adobe Stock can continue playing an expanding role in creative campaigns and help creatives reduce costs by making it easier and faster to search, edit and license assets.

This also means that the teams creating content and their administrators can spend less time seeking approvals and managing stock asset purchases and licensing.

“The shift to remote working highlighted the need for more collaboration for teams across Australia. With the new Pro Edition of Creative Cloud for business, teams have millions of assets at their fingertips, ready to be licensed and integrated into creative work. Less friction means teams will be more productive as they aren’t relying on additional financial approvals and purchase processes,” said Michael Stoddart, Director, Digital Media Enterprise at Adobe Australia and New Zealand.

Creating Frictionless Workplaces

Adobe’s recent Global Creative Survey spoke with 1,500 creative teams and the IT leaders who support them, to understand their top challenges and needs. The survey found that a majority (60 per cent) of creatives said the process of getting approval from management to purchase stock assets can take a day or more. An additional 29 per cent said it takes at least a few days. The result is frustration and lost productivity.

Out of the 300 people surveyed across Australia and New Zealand, almost all respondents (93 per cent) say limits on stock downloads constrain creativity. To compensate, those surveyed admit struggling with unlicensed imagery, with half of creatives (50 per cent) having to use low-res images for designs.

The hybrid workplace — with an increasingly broad range of teams creating content — is also making collaboration, brand consistency, and legal compliance much tougher than before. Hybrid workplaces can also lead to more inconsistent use of assets, inefficient work and duplicate purchases.

Indeed, more than two thirds (68 per cent) of creatives say someone on their team has purchased the same asset more than once. A majority (81 per cent) of respondents also admit remote working has made it more difficult to ensure employees or agency partners are not using out-of-date brand assets.

To alleviate this, Pro Edition comes with simple license terms built for business needs, including unlimited copies or views. Enterprise customers have the added ability to use assets to create merchandise or products.

 

Please login with linkedin to comment

Adobe Adobe Stock

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]