Adobe and IBM have announced IBM’s commerce solutions capability, IBM Interactive Experience, will build specialised enterprise consulting capabilities for Adobe Marketing Cloud.
Combining the capabilities of Adobe Marketing Cloud with the design, digital and technology expertise of IBM Interactive Experience, enterprises can comprehensively integrate all the touch points of a consumer’s journey. That seamless experience spans idea generation, transactions, loyalty programs, special promotions or offers, consumer relationship history and the totality of the individual experience.
“We continue to partner with the world’s largest and most innovative agencies and systems integrators such as IBM Interactive Experience,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe.
“Mutual clients will benefit greatly from solutions that Adobe and IBM jointly develop to help them create differentiated customer experiences, whether those experiences are in a mobile app, an integrated shopping cart or on a digital screen in a retail store.”
“A recent IBM Institute for Business Value study indicates that there is a disconnect between what consumers say they want from digital experiences and how they actually behave,” said Paul Papas, global leader, IBM Interactive Experience.
“Today’s announcement will help marketers close the gap between expectations and experience using a combinations of Adobe Marketing Cloud and the services of IBM Interactive Experience, a unique digital agency that brings together experience design, systems integration and strategy consulting.”
IBM’s expertise with designing and developing unique customer experiences backed by insights from big data and analytics will improve the integrated, personalized content and offers companies provide to individuals. For example, when a consumer visits a company’s website or digital app, the site could tap an integrated view of the consumer to determine where they are in their buying journey and decide how to best interact with them in that moment to close the sale. The partnership will include training and certification of IBM consultants on Adobe Marketing Cloud as well as creation of joint IBM and Adobe client teams in key regions.
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]