ADMA’s AC&E Awards 2017 Winners Revealed!

Last night was a particularly rewarding night for Melbourne-based agencies once again at the ADMA Australian Creativity and Effectiveness (AC&E) Awards, held last night at Sydney’s Luna Park.

Clemenger BBDO Melbourne received the most awards handed out during the evening to one agency, taking home 10 gongs plus three Pinnacles, including the Data-Driven Award, The Courageous Client Award and the Grand Prix.

For 2017, new Pinnacle categories were introduced including Social Impact and Data-Driven to ensure the awards are aligned with industry expectations.

The Audit Media Association joined with the AC&E Awards audit committee, reviewing all entries to ensure that only agencies that could prove their results got through to the final round.

‘Meet Graham’ produced by Clems Melbourne for the Transport Accident Commission (Victoria) was the most awarded campaign on the night, including for Courageous Client.

Snickers’ ‘Hungerithm’, also by Clems Melbourne, was also recognised in a big way on the night with four awards plus one Pinnacle Award in the Data-Driven category.

In all, the gala evening delivered 42 winning trophies and 39 highly commended trophies.

“The AC&E Awards matter enormously to clients and agencies today because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations,” ADMA chief executive Jodie Sangster said.

“Together, they have the power to transform a business demonstrated by the fantastic work we’ve seen.

“I congratulate all the winners, those who received highly commended trophies and the finalists, all of whom should be very proud of their work.”

See the full list of winners below:

Ambient/Experiential

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Apps

Adrenalin for Supercars for Supercars Official App

Art Direction

BMF for ALDI Australia for ‘Meet the Tinkletons’

Best Use of Search

Online Circle Digital for Mercedes-Benz for ‘Grow up’

Branded Content

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Broadcast: TV, Cinema, Radio

CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’

Copywriting

BMF for ALDI Australia for ‘Meet the Tinkletons’

Customer Acquisition Campaign

CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’

Customer Retention Campaign

Lifelounge for Guild Insurance for ‘Rewarding Choice’

Data Analytics and Planning

Woolworths Rewards for ‘Stealing Santa to Create an Email Personalisation Revolution’

Data Strategy

Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’

Data Visualisation

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Data-Driven Mail

LIDA Australia for Lexus Australia for ‘Finding the 100’

Digital & Social Advertising

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

E-commerce Website & Marketing

Clemenger BBDO Melbourne for Myer for ‘Six Second Sale’

Email Marketing

Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’

Integrated Campaign

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

Integrated Campaign – Small Budget

Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’

Long Term Loyalty Program

CHE Proximity for AIA Insurance Australia for ‘AIA Vitality: Rewarding Healthier Habits’

Media Campaign

McCann Melbourne for University of Melbourne for ‘Made Possible by Melbourne’

Mobile Marketing

Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’

Most Effective Use of Content

BMF for Football Federation Australia, ‘You’ve Gotta Have a Team’

Not-For-Profit Campaign

Cummins & Partners Melbourne for Movember Foundation for ‘Suicide Notes Talk Too Late’

Out-Of-Home

McCann Melbourne for University of Melbourne for ‘Made Possible by Melbourne’

PR Campaign

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Social Commerce

Ogilvy Australia for IBM for ‘Cognitive Collection’

Social Media Campaign

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

UX

Adrenalin for UNSW International for ‘UNSW International Website’

Use of New Technologies

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Websites & Microsites

Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’

Pinnacle Awards

Data-Driven Award

Clemenger BBDO Melbourne for Mars Chocolate Australia for Snickers Hungerithm

Social Impact Award

Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’

Innovation Award

Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’

Grand Prix Award

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Overall Customer Experience Award

CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’

Courageous Client Award

Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’

Excellence Awards

ADMA Marketer of the Year

Stephanie Tully, Qantas

ADMA Creative of the Year

James McGrath, Clemenger BBDO Melbourne

The Jon Clark Award for Outstanding Contribution

Jo Whyte, City of Melbourne

ADMA Young Marketer of the Year

Shannon Clarke, iSelect

ADMA Young Creative of the Year

Marina Vasilieva, McCann

ADMA Hall of Fame

Nick Mercer, MercerBell