ADMA Announces Speakers for ADMA Engage 2014

Speaker at Business Conference and Presentation. Audience at the conference hall.
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA) has announced the line-up for its Engage events in Sydney and Melbourne with senior executives from Airbnb, Nespresso, Spartez and BMO Financial group keynoting.

This year, ADMA has secured 21 of the world’s most innovative global brands leading the way in customer engagement with experts sharing their experience across the travel, retail, finance, wine/spirits, wearable tech, home electronics and healthcare industries.

Engage takes place at Crown Promenade in Melbourne on Monday 24 November and Luna Park in Sydney on Wednesday 26 November 2014.

“Consumers today are seeking a seamless, personalised experience across all touch points and have high expectations that brands will deliver. As a result, having a successful customer engagement strategy has never been more important,” said Jodie Sangster, ADMA CEO.

The four keynotes are:

Roger Foisy, head of email marketing for Airbnb (USA), will discuss how Airbnb has redefined customer experience across the globe.

Adela Messinger, head of retail operations, Nespresso (UK and Republic of Ireland),will explain how Nespresso has met customer expectations by adopting an omni-channel mindset and remaining adaptive to different markets.

Krzysztof Piwowar, senior user experience designer, Spartez (Poland), will focus on bringing together user experience design with a customer experience strategy.

Gayle Ramsay, vice president customer analytics, BMO Financial Group (Canada), will define the customer experience journey in the age of the empowered customer, looking at managing complex multichannel partner environments and data strategies.

This year Engage has four conference streams examining how successful brands are using the four key pillars of technology, data, content and creativity to provide cohesive customer experiences.

Technology stream:

In the technology stream, Anthony Ho, head marketing of services for Mondelez (Australia), will share lessons from the company’s Mobile First incubator program; Ben Moir, director, wearable experiments and snepo research (Australia), will focus on how wearable technology is moving beyond the functional; and Simon Edwards, marketing analytical executive manager, Bankwest (Australia),will talk about reinforcing the foundations of effective end-user online experience to generate consumer insights.

Content stream:

On the content theme, Martin Corr, global marketing director of SurfStitch (Australia), will present on marketing to the new generation of brand loyalists and Declan Lee, director/co-founder Gelato Messina (Australia),will talk about creating a huge following on social to build customer loyalty.

From GE Australia and New Zealand, Emma Rugge-Price, VP branding and communications (presenting in Sydney), and Anthony Spargo, director of public affairs and communications (presenting in Melbourne), will focus on effective brand story telling through content.

Creativity Stream:

Around creativity, Paulina Larocca, ceativity and concept director, Pernod Ricard Winemakers (Australia), will discuss the importance of taking an organisation-wide approach to fostering creativity and Naomi Simson, founding director, RedBalloon (Australia), will present on encouraging customer ‘wow’ moments  by creating brand advocates and empowering your staff.

Data stream:

In the data arena, Matt Symons, CEO of Australia’s only online peer-to-peer lender, SocietyOne (Australia),will share his data-driven marketing philosophy to connecting investors and borrowers in the community; Antony Ugoni, head of marketplace analytics, SEEK (Australia),will talk about data-driven personalisation and using insights to improve customer experience; and Paul Chan, CEO of Pureprofile (Australia),will focus on agile insights and the power of small data.

Debate: who owns the customer experience?

With the emergence of roles such as the Chief Customer Officer, Engage will close with a panel discussion around the hotly debated topic of who really owns the customer experience journey in a company. C-suite executives from HCF, Tourism Australia (Sydney only), Virgin Money, AMP and DT will participate.

An early bird discount is available for tickets purchased by Friday, 31 October 2014. The current Engage program can be viewed at www.admaengage.com.au

Please login with linkedin to comment

Australia Bureau of Statistics Bob Garfield Loud and Clear Process Sony Universal

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]