Strategic marketing consultancy, Added Value, has boosted its Australian brand strategy team with the appointment of Gillian Reilly to the role of associate director effective immediately. Reilly’s appointment follows in the wake of an expanded new client roster and the recent appointment of Kim Braganza who recently joined Added Value’s insights team as associate director.
(L-R in photo, Kim Braganza, Dennis Wong, Gillian Reilly)
Reilly’s immediate remit is to further boost Added Value’s cultural strategy muscle. As part of the brand strategy team she will work alongside Braganza and the insights team in partnership with Added Value’s clients to reframe and shape growth opportunities.
Dennis Wong, managing director, Added Value said that the latest appointments cap off a stellar 12 months for Added Value, during which the agency secured and built high profile relationships with new clients including Vodafone and Colgate.
He said: “Added Value is only as good as its people. Thanks to a period of significant and sustained investment in finding the best talent, we are in a better place than ever before to push our thinking further in this important and changing time for marketing. .”
With more than 20 years of local and international experience to her name, Reilly returns to Australia after nearly a decade working in UK and Europe where she held senior planning roles for agencies such as such as Mojo, RKCR and Naked as well as significant client experience with Diageo in global brand and planning roles. Braganza brings considerable local and Asian market expertise to the business in her return to Agency side consulting, coming from her most recent role as Regional AOA head of insights for Nestle Purina.
“Gillian and Kim have added significant leadership skills to the agency coupled with deep expertise in strategy and insights. Importantly, their diverse backgrounds mean they will bring new ways of thinking and looking at the world to our clients. Hiring talent of their caliber is central to Added Value’s ongoing strategy to provide our clients with thinking that challenges them and grows their businesses.’ said Wong.