Adam Gilchrist & Pat Carrigan Among Sporting Superstars To “Get On Board” For Latest Kayo Campaign

Adam Gilchrist & Pat Carrigan Among Sporting Superstars To “Get On Board” For Latest Kayo Campaign
B&T Magazine
Edited by B&T Magazine

Kayo Sports today launched its new ‘Get on Board’ campaign featuring a star-studded line-up of athletes and sporting legends.

The ‘Get on Board’ campaign highlights the elation and joy that sport offers, inviting all fans to come aboard and enjoy the ride with Kayo Sports.

The campaign created by Fox Creative will run nationally across TV, OOH, press, radio, social and digital and shows that Kayo Sports provides a place for everyone to be part of the excitement of sport. The campaign launches 18 February, ahead of the launch of the NRL and AFL footy seasons.

In addition to the depth and breadth of content available on Kayo Sports, the campaign showcases the product’s unique features including the launch of 4K starting with the first Formula 1 race in Bahrain, as well as no ad breaks during play, every NRL and AFL game of every round live, and the expertise and insight of FOX SPORTS and ESPN.

Among the superstars, headlined by Adam Gilchrist, are NRL and NRLW players Adam Gilchrist, Nicho Hynes and Tiana Penitani, AFL and AFLW players Isaac Quaynor, Tom Stewart and Chloe Molloy, Australian cricketer Sean Abbott and Diamonds champion Donnell Wallam. FOX SPORTS commentary talent included NRL legend Braith Anasta, sportscasters Yvonne Sampson, Sarah Jones and AFL legend Jonathan Brown.

“Sport is for everyone. It’s a vital, exciting part of the lives of Australians. It connects every type of fan. Our new campaign is a celebration and an invitation to all sports lovers, the 24/7 sports lovers to the sometimes fan, to ‘get on board’, and be part of the action, and with Kayo Sports, they can,” said Foxtel Group’s executive director of marketing, Michael Nearhos.

“This campaign has been so enjoyable to work on, the TV ad will go live on the 18th of February featuring sports stars from across Kayo Sports’ 50 plus sports like AFL, NRL, Cricket and Netball along with fans all on board a 50-foot bespoke bandwagon, showing how sport brings people together”.

Fox Creative partnered with Beautiful State, Goodman Brothers and Uncanny Valley and will deliver the TVC across various paid media channels including FTA, Cinema, OOH, Radio, Print, Social, Digital, Audio, Display plus on-platform and owned channels.

“Kayo Sports is set for a blockbuster couple of months, headlined by a double-header NRL spectacle in Vegas to launch the season, the return of AFL on Fox Footy, the upcoming F1 season, No Limit Boxing’s ‘March Mayhem,’ Netball, Supercars, UFC and so much more. This campaign highlights our incredible content and why Kayo is #1 for sport,” said executive director of Kayo Sports, Cate Hefele.



Director of Marketing – Stephanie Lukin

Director of Sport Social – Carl Burgmann

Senior Marketing Manager – Matt Bartolo

Marketing Manager – Jessie Maclaine



Executive Creative Director – Guy Sawrey-Cookson

Creative Director – Jared Bedford

Associate Creative Director – Tim Buhagiar

Senior Creative – Radge Ratsaphong

Head of Production – Anna Stamatatos

Senior Integrated Producer – Celeste Marsden

Senior Designer – Matthew Ireland

Senior Creative – Tim Hannah

Senior Creative – Drew Morrison

Music Co-ordinator – Braydon Greentree

Motion Designer – Emily Young



Executive Producer – Kim Kirby

Director – Josh Logue

DOP – Simon Ozolins

Stills – James Green



Editor – Matt Bennett

VFX – Goodman Brothers

Post Producer – Dave Kelly

Music Supervision and production – Uncanny Valley

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