Kayo Sports today launched its new ‘Get on Board’ campaign featuring a star-studded line-up of athletes and sporting legends.
The ‘Get on Board’ campaign highlights the elation and joy that sport offers, inviting all fans to come aboard and enjoy the ride with Kayo Sports.
The campaign created by Fox Creative will run nationally across TV, OOH, press, radio, social and digital and shows that Kayo Sports provides a place for everyone to be part of the excitement of sport. The campaign launches 18 February, ahead of the launch of the NRL and AFL footy seasons.
In addition to the depth and breadth of content available on Kayo Sports, the campaign showcases the product’s unique features including the launch of 4K starting with the first Formula 1 race in Bahrain, as well as no ad breaks during play, every NRL and AFL game of every round live, and the expertise and insight of FOX SPORTS and ESPN.
Among the superstars, headlined by Adam Gilchrist, are NRL and NRLW players Adam Gilchrist, Nicho Hynes and Tiana Penitani, AFL and AFLW players Isaac Quaynor, Tom Stewart and Chloe Molloy, Australian cricketer Sean Abbott and Diamonds champion Donnell Wallam. FOX SPORTS commentary talent included NRL legend Braith Anasta, sportscasters Yvonne Sampson, Sarah Jones and AFL legend Jonathan Brown.
“Sport is for everyone. It’s a vital, exciting part of the lives of Australians. It connects every type of fan. Our new campaign is a celebration and an invitation to all sports lovers, the 24/7 sports lovers to the sometimes fan, to ‘get on board’, and be part of the action, and with Kayo Sports, they can,” said Foxtel Group’s executive director of marketing, Michael Nearhos.
“This campaign has been so enjoyable to work on, the TV ad will go live on the 18th of February featuring sports stars from across Kayo Sports’ 50 plus sports like AFL, NRL, Cricket and Netball along with fans all on board a 50-foot bespoke bandwagon, showing how sport brings people together”.
Fox Creative partnered with Beautiful State, Goodman Brothers and Uncanny Valley and will deliver the TVC across various paid media channels including FTA, Cinema, OOH, Radio, Print, Social, Digital, Audio, Display plus on-platform and owned channels.
“Kayo Sports is set for a blockbuster couple of months, headlined by a double-header NRL spectacle in Vegas to launch the season, the return of AFL on Fox Footy, the upcoming F1 season, No Limit Boxing’s ‘March Mayhem,’ Netball, Supercars, UFC and so much more. This campaign highlights our incredible content and why Kayo is #1 for sport,” said executive director of Kayo Sports, Cate Hefele.
CREDITS:
KAYO MARKETING
Director of Marketing – Stephanie Lukin
Director of Sport Social – Carl Burgmann
Senior Marketing Manager – Matt Bartolo
Marketing Manager – Jessie Maclaine
FOX CREATIVE:
Executive Creative Director – Guy Sawrey-Cookson
Creative Director – Jared Bedford
Associate Creative Director – Tim Buhagiar
Senior Creative – Radge Ratsaphong
Head of Production – Anna Stamatatos
Senior Integrated Producer – Celeste Marsden
Senior Designer – Matthew Ireland
Senior Creative – Tim Hannah
Senior Creative – Drew Morrison
Music Co-ordinator – Braydon Greentree
Motion Designer – Emily Young
BEAUTIFUL STATE
Executive Producer – Kim Kirby
Director – Josh Logue
DOP – Simon Ozolins
Stills – James Green
POST PRODUCTION
Editor – Matt Bennett
VFX – Goodman Brothers
Post Producer – Dave Kelly
Music Supervision and production – Uncanny Valley
