21 March, 2022

Ad Industry “200K Lunch Club” Seeks to Raise Funds to Support Flood-Impacted Northern River’s Bundjalung Nation People

By Karen Terranova

Media, marketing, and creative folk asked to forgo a lunch, coffee, or wine and then donate the funds this month to the #200LunchClub.

The #200LunchClub aims to help get food, medical and emergency supplies directly into the hands of First Nations people impacted by the Northern River floods. The initiative is in response to a call out for much needed help from renowned Aboriginal artist Konstantina (Mullumbimby resident).

UnLtd Ambassadors for Good Alumni, Emmalee Crellin (Yahoo) and Jade Harley (Kaimera), answered the call by creating a fundraising campaign that ad-land can get behind.

The concept of #200LunchClub is simple. Organise a lunch of any kind on any day this month to which everyone brings a plate. You can also order to your office, home, or go out. Everyone in attendance donates the cost of their lunch or you as a company can donate the “tab” of your usual fancy Friday (or any day) lunch via GoFundMe. You could also donate the cost of your coffee, a post work vino or even a full round of office drink.

Take a pic and share with the community by tagging in @200kLunchClub #200kLunchClub

100 per cent of all donations go directly to the on-ground funding facilitators, the Mullumbimby Neighbourhood Centre, who are distributing food, medicine, emergency housing and clean-up supplies to more than 3,000 Bundjalung Nation people impacted by the floods.

The largest single donation will secure an exclusive piece of artwork from renowned, contemporary Aboriginal Artist, Konstantina, valued at over $20,000.

Konstantina said: “The Northern Rivers, known as the Bundjalung Nation, has been hit hard by the record-breaking floods. The whole community has been devastated, none more than our First Nations people.

“The deluge has destroyed two of the biggest concentrations of our mob, with Cabbage Tree Island Mission declared a demolition zone. These people have been told it could be more than 2 years before they have permanent housing.

“We have women and children sleeping in tents in sewage-soaked backyards and in some cases more than 20 people couch surfing at friends’ places. The heroes have left, and the recovery effort is dragging. We need your help, and we need it now.”

Emmalee Crellin and Jade Harley said: “Thanks to our roles as UnLtd Ambassadors for Good, we know that when the ad industry unites the collective power is phenomenal. As an industry we are lucky enough to enjoy long lunches where the food is plentiful, and the drinks are flowing.

“We are asking the media and advertising community to pull together, give up a fancy lunch or dinner and instead donate what they would have spent, to those most effected by the floods.’’

Advertise with us

Please login with linkedin to comment

200KLunchClub charities Emmalee Crellin Initiative Jade Harley Konstantina