Activation-led marketing agency, Activation Union has promoted Bianca Ellershaw to the newly created position of Head of Live.
In this role, Ellershaw will enhance the agency’s production and live events capability, driving innovation and excellence in experiential marketing.
CEO James Neale expessed his enthusiasm for Ellershaw’s promotion, stating, “Bianca has been an integral part of Activation Union’s growth since we launched 1.5 years ago. This marks an exciting new era as we expand our divisions and our offerings. There’s no better leader than Bianca to take on this new role and really make it her own.”
Ellershaw commented on her new position, saying, “I am thrilled about this opportunity to lead our Live division. I look forward to collaborating with our talented team and clients to create unforgettable experiences that resonate with audiences.”
Taking over Bianca’s previous role, KT Leslie has recently joined the agency as senior account director, where she will spearhead the Diageo account and oversee all retail marketing initiatives.
With over 10 years of experience in client servicing across Australia, KT has collaborated with major brands and agencies, including Woolworths, CommBank, M&C Saatchi, and WPP. She also brings a wealth of integrated campaign marketing expertise from her previous roles in London.
Managing partner Rosie Carter remarked on this pivotal moment for Activation Union: “With the addition of KT to the team and Bianca’s promotion, we are poised for exciting growth. Our commitment to delivering unforgettable experiences and exceptional work is stronger than ever, and we’re excited to see where this journey takes us.”
