Activation Union Brings Luxury Johnnie Walker Blue Label Tasting To Sydney

Activation Union Brings Luxury Johnnie Walker Blue Label Tasting To Sydney
B&T Magazine
Edited by B&T Magazine



From Friday, 17 November to Friday, 29 December, Scotch lovers, first-time taste-testers, and gift-givers alike can indulge in the luxurious world of Johnnie Walker Blue Label.

Whether it’s a quick break from Christmas shopping, searching for a thoughtful gift, a desire to strengthen whisky knowledge or simply partake in a whisky masterclass, Activation Union has created The Blue Room as an opulent oasis where guests can reprieve from the city hustle and bustle and indulge in a moment of quiet luxury.

“It’s amazing to be working with such an incredible global organisation like Diageo, and we are so proud to have launched this work with them today, a first for Johnnie Walker in Australia,” said James Neale, founder & CEO of Activation Union.

Over the next 7 weeks, guests will be able to book into the Ritual Bar for an exclusive tasting session hosted by expert whisky connoisseurs, sipping on our iconic Johnnie Walker Blue Label, Black Label, and Gold Label ritual serves whilst delving into Johnnie Walker’s rich history.

Diageo also invites guests to explore their most popular premium Johnnie Walker whisky selection available for purchase and be among the first in Australia to try their new limited edition, rare varieties.

For a special keepsake, exclusive bottle personalisation services are also available to create an unforgettable gift for loved ones this festive season.

Limited spaces are available daily for tasting sessions with walk-ins also welcome.




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