ACA Botches Royal Announcement, As UK’s The Sun Wrongly Reports Philip’s Death

ACA Botches Royal Announcement, As UK’s The Sun Wrongly Reports Philip’s Death

When the Queen called all the help to Buckingham Palace yesterday afternoon for an important announcement the world’s media quickly went into a complete tizz.

Early reports said the flag atop the Palace itself was at half-mast and rumours circulated that Her Maj herself had finally popped her royal clogs.

Thankfully, the actual announcement was merely to do with her 95-year-old husband, Prince Philip, retiring from public duty.

Our very own veritable news organ, Nine’s A Current Affair, was first to botch the reporting, with host Tracy Grimshaw last night telling viewers it was the Queen who was officially retiring from public life.

Grimshaw told viewers  she had “confirmation of the significant news” during a live cross with the program’s UK correspondent Michael Best outside Buckingham Palace before wrongly reporting the news.

To be fair to Grimshaw, she was merely reading out what she was being told over an earpiece. However, her error was correctly amended by Best.

However, ACA’s balls-up wasn’t a patch on UK newspaper The Sun who filed a story on its website reporting that Prince Philip had actually died.

Screen Shot 2017-05-05 at 9.39.20 am

The Rupert Murdoch-owned publication posted a story online with the headline “Prince Philip dead at 95, how did the Duke of Edinburgh die, etc etc.”

“Prince Philip, otherwise known as the Duke of Edinburgh, was the husband of Queen Elizabeth II,” the story read.

The article was quickly deleted soon after, however, it still appeared on Google searches and the publisher soon tweeted out an apology.




Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]