B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Seven
  • Nine
  • ABC
  • Thinkerbell
  • WPP Media
  • channel 7
  • Channel 10
  • Channel 9
  • Meta
  • Partner content
  • TikTok
  • SBS
  • B&T Exclusive
  • Are Media
  • Google
  • Dentsu
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: ACA Botches Royal Announcement, As UK’s The Sun Wrongly Reports Philip’s Death
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > ACA Botches Royal Announcement, As UK’s The Sun Wrongly Reports Philip’s Death
Media

ACA Botches Royal Announcement, As UK’s The Sun Wrongly Reports Philip’s Death

Staff Writers
Published on: 5th May 2017 at 9:47 AM
Staff Writers
Share
2 Min Read

When the Queen called all the help to Buckingham Palace yesterday afternoon for an important announcement the world’s media quickly went into a complete tizz.

Early reports said the flag atop the Palace itself was at half-mast and rumours circulated that Her Maj herself had finally popped her royal clogs.

Thankfully, the actual announcement was merely to do with her 95-year-old husband, Prince Philip, retiring from public duty.

Our very own veritable news organ, Nine’s A Current Affair, was first to botch the reporting, with host Tracy Grimshaw last night telling viewers it was the Queen who was officially retiring from public life.

https://www.youtube.com/watch?v=ZOEIDNsfDYM

Grimshaw told viewers  she had “confirmation of the significant news” during a live cross with the program’s UK correspondent Michael Best outside Buckingham Palace before wrongly reporting the news.

To be fair to Grimshaw, she was merely reading out what she was being told over an earpiece. However, her error was correctly amended by Best.

However, ACA’s balls-up wasn’t a patch on UK newspaper The Sun who filed a story on its website reporting that Prince Philip had actually died.

Screen Shot 2017-05-05 at 9.39.20 am

The Rupert Murdoch-owned publication posted a story online with the headline “Prince Philip dead at 95, how did the Duke of Edinburgh die, etc etc.”

“Prince Philip, otherwise known as the Duke of Edinburgh, was the husband of Queen Elizabeth II,” the story read.

The article was quickly deleted soon after, however, it still appeared on Google searches and the publisher soon tweeted out an apology.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: A Current Affair, Advertising Standards Bureau, national stroke foundation, royal family
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Report: Omnicom Out Of Aldi Global Creative Pitch
23/10/2026
TV Ratings (22/10/2026): RBT Investigates A Lunchtime Beer As Tipping Point Claims Top Spot
23/10/2026
Winning Ticket: GumGum Helps Mater Lotteries Lift Brand Favourability By 11%
23/10/2026
Australian Brothers John & Luke McKelvey’s MIRIMAR Sells Minority Stake To Common Interest
23/10/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?