ABC Kills The Q&A Ampersand, Replaces It With Its Drabber Brother The Plus Symbol

ABC Kills The Q&A Ampersand, Replaces It With Its Drabber Brother The Plus Symbol
B&T Magazine
Edited by B&T Magazine
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In extremely important news, B&T is here to inform you that ABC’s Q&A is no more… it’s now Q+A.

Less keen-eyed readers might not be able to spot the difference, but there are plenty of irate loyal Q&A – sorry – Q+A viewers who have.

After twelve years, ABC has changed the branding of its flagship show, replacing the elegant ampersand (&) with a drab plus symbol (+).

Old logo on the left, new logo on the right.

As first picked up by Pedestrian, the show’s Facebook page added the new Q+A logo on January 20 this year and if you don’t follow the page you probably would not have noticed, fans of the show are certainly unimpressed with the new-look logo.

One Facebook user wrote: “Very bad decision. Viewers watch Q&A. Why throw out the exceptional brand equity by changing the & to a +. I see what they’re trying to do, but it’s a bad move in my professional opinion.”

Another said: “Just, NO. Hate it, and hate the plus symbol used for ‘and’. Much prefer the ampersand.
Love the show, though, and looking forward to seeing how Hamish goes […].”

One likened it to the Red Cross symbol: “Bit like the Red Cross logo but an improvement on the Q&A ‘Anarchy’ logo.”

Another simply said: “Please reconsider this design.”

Journalist Hamish Macdonald took over the role of Q+A host earlier this year, replacing founding presenter Tony Jones.

 

 

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