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Reading: AANA’s Sunita Gloster Added To PwC Australia’s New Advisory Board
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B&T > Media > AANA’s Sunita Gloster Added To PwC Australia’s New Advisory Board
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AANA’s Sunita Gloster Added To PwC Australia’s New Advisory Board

Staff Writers
Published on: 13th March 2017 at 9:49 AM
Staff Writers
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GLOBE TROTTER: SUNITA GLOSTER wears the chief executive crown at AANA and has a 20 year history in marketing communications roles across Australia and Europe, she’s not camera shy either, having made appearances on the Gruen Transfer. Gloster comes with considerable industry association experience having been a Board Director on the European Association of Communications Agencies. She has also sat on the Council of International Agencies for Europe.
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PwC Australia has today announced the creation of an advisory board to provide guidance and to add further strength to PwC’s CMO Advisory practice.

The two external appointees to the board are Sunita Gloster, CEO, Australian Association of National Advertisers (AANA), and Mark Buckman, Managing Director, Customer and Retail, Foxtel.

PwC Chief Creative Officer Russel Howcroft said Sunita’s and Mark’s appointment would “turbocharge” the CMO advisory offering at a time when the business was at a critical growth phase.

“Having industry leaders such as Mark and Sunita joining our CMO Advisory board is a critical part of our growth strategy for this new practice,” he said.

“Since announcing our plans in December, we have been overwhelmed by the response from organisations who are looking for trusted, transparent and independent advice across a range of marketing and brand activities. When combined with our own internal experts, we are confident that the service we are offering is not only highly relevant, but also represents the very best thinking in the brand and marketing space.”

PwC’s CMO Advisory has six key areas of expertise including Brand Strategy, Marketing Strategy, Market Insights, Marketing Performance and Analytics, Marketing Structure and Operations and Creative Solutions.

Sunita Gloster said: “I’m excited to be joining PwC’s CMO Advisory Board at a time when there is significant change and opportunity across the marketer’s agenda. The move by consultancy firms into the marketing practice reflects the growing awareness of the critical importance of the marketing function to generating sustainable profits.”

Mark Buckman said: “I’m delighted to be joining PwC’s CMO advisory board, and some of the sharpest brains in brand and marketing, at such a critical time of disruption and transformation. PwC is perfectly placed to assist clients at the time given their depth of expertise and approach to helping clients solve their most critical brand issues.”

The full Advisory Board to PwC’s CMO Advisory practice is:

  • ●  Sunita Gloster, CEO AANA
  • ●  Mark Buckman, Managing Director, Customer and Retail, Foxtel
  • ●  Mike McGrath, PwC Partner, Chief Marketing Officer
  • ●  Megan Brownlow, PwC Partner, Editor – PwC Australia’s Entertainment &Media Outlook
  • ●  Russel Howcroft, PwC Partner, Chief Creative Officer
  • ●  Lawrence Goldstone, PwC Partner, The Difference
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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