AANA Launches Wagering Advertising & Marketing Communication Code

AANA Launches Wagering Advertising & Marketing Communication Code
SHARE
THIS



The Australian Association of National Advertisers (AANA) is today launching a new self-regulatory code specifically covering advertising for the wagering sector.

The AANA Wagering Advertising & Marketing Communication Code (the Code) provides a robust self-regulatory framework for advertising and marketing communication using any medium by Australian licensed providers of wagering services, including thoroughbred, harness and greyhound racing, sporting events and betting on other events.

It allows the industry to ensure that the content of advertising and marketing activities is delivered in a responsible manner with particular consideration given to the potential impact on young people and those Australians who may find it difficult to gamble responsibly.

The Code was developed following an open public consultation process and drawing on input from the wagering sector, governmental organisations and regulators, media and academics. The Code is designed to complement the existing legislative, regulatory and industry self-regulatory framework, including the overarching AANA Code of Ethics.

The aim is to help ensure that advertisers and marketers continue to develop and maintain a high standard of social responsibility in the advertising and marketing of wagering products in Australia.

“A core purpose of the AANA is to ensure self-regulation evolves so that it continues to deliver responsible marketing and advertising.  The over-arching AANA Code of Ethics underpins the system of self-regulation and, where necessary, the AANA develops industry specific codes,” Matt Tapper, chair of the AANA, said.

“The new code responds to community expectations that are specific to the content of wagering advertising and provides the public with a transparent and easily accessible complaints procedure via the single point of the Advertising Standards Bureau (ASB).”

Simone Brandon, director of policy and regulatory affairs at the AANA, stressed the importance of a robust self-regulatory system for advertising.

“Responsible, respected and innovative marketing is at the heart of what the AANA stands for and the new wagering code builds on a self-regulatory system which helps ensure that advertisers are aware of their commitment to the community and accountable to the community for how they communicate their products and services,” Brandon said.

The Code will take effect from 1 July 2016 and all advertising and marketing communication, using any medium, by licensed providers of wagering services will be covered by the regulations. The Code and accompanying Practice Note are available from the AANA website at http://aana.com.au/self-regulation/codes/.

Please login with linkedin to comment

Australian Association of National Advertisers Code of Ethics Newspaper of The Year Finalists YouTube ZenithOptimedia

Latest News

Each Of Us Must Contribute Beyond Our Own Patch, Says Women in Media’s Bobbi Mahlab
  • Media

Each Of Us Must Contribute Beyond Our Own Patch, Says Women in Media’s Bobbi Mahlab

One of Australian media’s most distinguished professionals is calling on us to contribute to something bigger than ourselves. Why? Because we are happiest when we contribute to others. The Women in Media Awards, presented by Are Media, are just around the corner, with the cream of the media industry set to be recognised and celebrated for […]

by B&T Magazine

B&T Magazine
M&C Saatchi Promotes ECD Duo To Creative Directors To Lead Tourism Australia Business
  • Advertising

M&C Saatchi Promotes ECD Duo To Creative Directors To Lead Tourism Australia Business

M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason as joint Creative Directors. Together, the pair will lead the coveted and award-winning Tourism Australia business. The dual promotions signal the agency’s ongoing commitment to hiring and nurturing world-class talent to support it’s bench of iconic clients. “Dave and Rosita are absolute quality. They are […]

High-Profile US Journo Busted Masturbating On Zoom Call With Colleagues
  • Media

High-Profile US Journo Busted Masturbating On Zoom Call With Colleagues

A senior media commentator in the United States has been stood down, after masturbating on a Zoom call with colleagues. Jeffrey Toobin, who works as a legal commentator for both the New Yorker and CNN, made the transgression during a virtual election simulation with New Yorker staff. Toobin has since apologised for the incident, claiming he did not […]

Indie Agency Channel T launches Brand Campaign For Liquor Retailer Cellarbrations
  • Campaigns

Indie Agency Channel T launches Brand Campaign For Liquor Retailer Cellarbrations

Cellarbrations, part of Australian Liquor Marketers (ALM), has unveiled a new brand campaign via independent creative agency Channel T. The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into the area. Each episode in the series brings to life the evolving relationship Paul has with his customers, as […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat
  • Media

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat

Seven must be loving the press SAS Australia is getting at the moment, but not that it’s necessarily translated to viewers for the oddball reality show. Last night’s second SAS outing posted 795,000 eyeballs according to OzTAM metro numbers, making it slightly down on Monday’s debut that had 834,000. In better news for Seven, SAS […]

by B&T Magazine

B&T Magazine
Are Australian Brands Missing A Subscription Opportunity?
  • Media

Are Australian Brands Missing A Subscription Opportunity?

US retailer Walmart surprised many when it launched Walmart Plus last month, a premium subscription service that gives members access to unlimited delivery and special deals. The move puts Walmart directly against Amazon, which has enjoyed enormous success through its Amazon Prime initiative in recent years. And while the US retail subscription market might be […]

by B&T Magazine

B&T Magazine
Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking
  • Media

Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking

Nick Emery’s misdemeanour that led to his abrupt sacking can finally be revealed. The London-based Mindshare global CEO was given his marching orders last Thursday after an incident that WPP described as “inappropriate and offensive” and “a clear breach of the company’s code of conduct”.   And it appears the UK’s venerable The Sun newspaper has […]

HT&E Appoints Angela Ewers As New Chief People Officer
  • Media

HT&E Appoints Angela Ewers As New Chief People Officer

HT&E today announces Angela  Ewers has been appointed to the newly created position of Chief People Officer. Ewers will commence her new role in November, based in Sydney, where she will lead both HT&E and ARN’s People & Culture function to support growth and ensure ARN is not just Australia’s number one radio and digital audio business, but also […]

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season
  • Marketing

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season

New research has revealed a major cut-back in Christmas spending, with Australians planning to spend less on gifts, food, and social events this season. The research out of market research firm Toluna also reveals 23 per cent of Australians are worried about being able to afford the Christmas season altogether. Australians are feeling the pinch, […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

The Data-Driven Revolution: Data Is The Key to Marketers’ Integral Role In Driving Business Growth
  • Partner Content

The Data-Driven Revolution: Data Is The Key to Marketers’ Integral Role In Driving Business Growth

The role a marketer plays in the success or failure of a brand has never been disputed. However, modern marketers are now taking on their biggest role yet – tasked with not only driving exceptional customer experiences but also business growth. In fact, a new report surveying more than 1,000 marketers across APAC from Salesforce […]

Partner Content

by B&T Magazine

B&T Magazine
Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via  89 Degrees East
  • Campaigns

Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via 89 Degrees East

DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office
  • Uncategorised

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office

Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays.  Of these, Western Australians are the most confident, with 73 per cent of those who […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]