B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: AANA Launches Wagering Advertising & Marketing Communication Code
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > AANA Launches Wagering Advertising & Marketing Communication Code
Advertising

AANA Launches Wagering Advertising & Marketing Communication Code

Heather Doherty
Published on: 6th May 2016 at 2:04 PM
Heather Doherty
Share
3 Min Read
SHARE

The Australian Association of National Advertisers (AANA) is today launching a new self-regulatory code specifically covering advertising for the wagering sector.

The AANA Wagering Advertising & Marketing Communication Code (the Code) provides a robust self-regulatory framework for advertising and marketing communication using any medium by Australian licensed providers of wagering services, including thoroughbred, harness and greyhound racing, sporting events and betting on other events.

It allows the industry to ensure that the content of advertising and marketing activities is delivered in a responsible manner with particular consideration given to the potential impact on young people and those Australians who may find it difficult to gamble responsibly.

The Code was developed following an open public consultation process and drawing on input from the wagering sector, governmental organisations and regulators, media and academics. The Code is designed to complement the existing legislative, regulatory and industry self-regulatory framework, including the overarching AANA Code of Ethics.

The aim is to help ensure that advertisers and marketers continue to develop and maintain a high standard of social responsibility in the advertising and marketing of wagering products in Australia.

“A core purpose of the AANA is to ensure self-regulation evolves so that it continues to deliver responsible marketing and advertising.  The over-arching AANA Code of Ethics underpins the system of self-regulation and, where necessary, the AANA develops industry specific codes,” Matt Tapper, chair of the AANA, said.

“The new code responds to community expectations that are specific to the content of wagering advertising and provides the public with a transparent and easily accessible complaints procedure via the single point of the Advertising Standards Bureau (ASB).”

Simone Brandon, director of policy and regulatory affairs at the AANA, stressed the importance of a robust self-regulatory system for advertising.

“Responsible, respected and innovative marketing is at the heart of what the AANA stands for and the new wagering code builds on a self-regulatory system which helps ensure that advertisers are aware of their commitment to the community and accountable to the community for how they communicate their products and services,” Brandon said.

The Code will take effect from 1 July 2016 and all advertising and marketing communication, using any medium, by licensed providers of wagering services will be covered by the regulations. The Code and accompanying Practice Note are available from the AANA website at http://aana.com.au/self-regulation/codes/.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Australian Association of National Advertisers, Code of Ethics, Newspaper of The Year Finalists, YouTube, ZenithOptimedia
Share

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?