AAMI Reunites TV Lovebirds Rhonda & Ketut For Pro-Vax Ad Via Ogilvy

AAMI Reunites TV Lovebirds Rhonda & Ketut For Pro-Vax Ad Via Ogilvy

Insurance brand AAMI has dusted off one of Australia’s most iconic ads, bringing back Rhonda and Ketut to TV screens for a new campaign that sees the brand promoting vaccinations.

The work of incumbent creative agency Ogilvy Melbourne, the 30-second spot also features AAMI’s trademark call centre operators and drag artists Keith and the Queens of Broken Heel.

Rhonda and Ketut – played by actors Mandy McElhinney and Kadek Mahardika – were last seen on TV screens back in 2014.

Check out the new work below:

Mim Haysom, CMO/EGM brand and marketing at Suncorp Group said: “We have seen the significant impact COVID-19 continues to have on our country, our people and our communities.

“Therefore, we strongly support the need for a rapid, efficient, safe, and effective vaccination strategy for Australia. It’s also why we’ve launched our own call to arms campaign encouraging Australians to take action, as getting vaccinated is our ticket to a more ‘normal’ existence and getting back to doing what we love.”

In addition, AAMI continues to offer Free Roadside Assist for first responders, hospital staff and COVID-19 healthcare workers until the end of the year.

“As an insurer, we’re in the business of recovery. Now, more than ever, it’s important that we all come together to help Australians get back on the road to recovery,” Haysom said.

Toby Gill, AAMI Brand and marketing manager added: “As a brand, we wanted to deliver this important message in a positive, uplifting way. An optimistic call to arms to convey the hope of the future that being vaccinated brings. And that’s why we leaned into our beloved and most famous characters to herald the call.”

Credits:

Creative Agency: Ogilvy Australia

Production Company: The Producers

Director: Mitch Kennedy

Post-production: Manimal

Post Editors: Emily Robb & Brett Ryan

Sound house: Bang Bang Studios

Media agency: OMD

 




Please login with linkedin to comment

AAMI Rhonda and Ketut. AAMI

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.