Insurance brand AAMI has dusted off one of Australia’s most iconic ads, bringing back Rhonda and Ketut to TV screens for a new campaign that sees the brand promoting vaccinations.
The work of incumbent creative agency Ogilvy Melbourne, the 30-second spot also features AAMI’s trademark call centre operators and drag artists Keith and the Queens of Broken Heel.
Rhonda and Ketut – played by actors Mandy McElhinney and Kadek Mahardika – were last seen on TV screens back in 2014.
Check out the new work below:
https://www.youtube.com/watch?v=m6awkkPhnQA
Mim Haysom, CMO/EGM brand and marketing at Suncorp Group said: “We have seen the significant impact COVID-19 continues to have on our country, our people and our communities.
“Therefore, we strongly support the need for a rapid, efficient, safe, and effective vaccination strategy for Australia. It’s also why we’ve launched our own call to arms campaign encouraging Australians to take action, as getting vaccinated is our ticket to a more ‘normal’ existence and getting back to doing what we love.”
In addition, AAMI continues to offer Free Roadside Assist for first responders, hospital staff and COVID-19 healthcare workers until the end of the year.
“As an insurer, we’re in the business of recovery. Now, more than ever, it’s important that we all come together to help Australians get back on the road to recovery,” Haysom said.
Toby Gill, AAMI Brand and marketing manager added: “As a brand, we wanted to deliver this important message in a positive, uplifting way. An optimistic call to arms to convey the hope of the future that being vaccinated brings. And that’s why we leaned into our beloved and most famous characters to herald the call.”
Credits:
Creative Agency: Ogilvy Australia
Production Company: The Producers
Director: Mitch Kennedy
Post-production: Manimal
Post Editors: Emily Robb & Brett Ryan
Sound house: Bang Bang Studios
Media agency: OMD
