Internet Loses It After TikToker Redesigns Iconic Brand Logos

Internet Loses It After TikToker Redesigns Iconic Brand Logos
SHARE
THIS



TikToker Emily Zugay has piqued the interest of major brands like McDonald’s and Amazon. They too want her quirky take on their famous logos.

In a story that could only be born from internet fame, Zugay went viral earlier this year for posting videos of deliberately silly things and then reading peoples’ reactions to them in her comments section.

For example, a TikTok of her attempting to play mini-golf, while using the putter backwards, amassed 4.7 million views.

The follow-up video she posted of her reading the comments on the TikTok, amassed 1.7 million views.
Zugay replies to the comments in her signature deadpan style.

@emilyzugay

Reply to @berniesovenmitt #greenscreen thanks for your contributions… again

♬ Elevator Music – Bohoman

Zugay, clearly has an ear for what the internet finds interesting and her TikTok account went even more viral when she posted a video of her redesigning iconic logos, from Starbucks to Apple – the video racked up a staggering 14 million views.

Zugay explained she wanted to put her design degree to good use, and then redesigned famous logos to align with what she finds attractive.

For instance, with Apple, she declared she didn’t like that the logo didn’t have any words signalling the brand. Her redesign simply included the word Apple, and the colour green.

She also redesigned Amazon’s logo and removed the arrow because she didn’t understand why the logo needed an arrow pointing at the Z and O, “It just feels like a waste of space to me.”

The TikTok is assumedly very tongue in cheek, but it didn’t stop people from loving it.

The success of her videos caught the eye of major brands, with McDonald’s personally requesting Zugay redesign its logo.

Zugay changed the logo to emphasise the ‘O’ instead of the ‘M.’

She explained the ‘M’ reminded her of knees, “I don’t want to be thinking about someone’s knees when I eat my McChicken.”

@emilyzugay

Reply to @mcdonalds easy

♬ original sound – Emily’sTikTok.edu

Fabulously, brands were then using her logos as their icons on TikTok. Even TikTok joined in on the action, swapping out their black logo for Zugay’s purple creation, because – she likes purple.

@emilyzugay

I’ve peaked. Thank you @tiktok 💘

♬ original sound – swamp.son

However, most brands seemed to go back to their original logos after a day or so. Still, having influence over McDonald’s is nothing to be sniffed at!

Please login with linkedin to comment

Amazon McDonald's TikTok

Latest News

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine
Vodafone Australia To Pitch Creative
  • Advertising

Vodafone Australia To Pitch Creative

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

IBM CMO Jodie Sangster Departs
  • Media
  • Technology

IBM CMO Jodie Sangster Departs

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

by B&T Magazine

B&T Magazine
Westfield Launches Home Delivery Service
  • Marketing

Westfield Launches Home Delivery Service

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services
  • Media

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

İstanbul, Turkey - February 10, 2019: Woman using smart phone on a couch. The smart phone is an iPhone 8 displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Technology

Twitter Plays With In-Conversation Ads

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

ABC Relaunches Aussie Music Show The Sound For Season Three
  • Media

ABC Relaunches Aussie Music Show The Sound For Season Three

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

AKQA Crowned Most Innovative Media And Marketing Company By AFR
  • Marketing
  • Media

AKQA Crowned Most Innovative Media And Marketing Company By AFR

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian
  • Media

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards
  • Technology

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

White ladders leaning on to content written bull's eye target on blue wall. Horizontal composition with copy space. Content concept.
  • Marketing
  • Media

New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]