Hollywood A-Listers Natalie Portman and Mark Wahlberg are currently in Sydney shooting global ad campaigns for Dior and Ladbrokes, respectively.
As reported in The Daily Telegraph’s Confidential, (so to be taken with a grain of salt), Portman was snapped filming a TV campaign for upmarket French perfume brand Christian Dior in Sydney’s Potts Point earlier this week.
Portman has been the face of Miss Dior perfume since 2010 and is currently in Australia filming the latest Taika Waititi-directed/Chris Hemsworth Thor movie.
A 2017 Miss Dior campaign starring Portman
Also reported in The Tele is the news Mark Wahlberg has landed in Australia to shoot a global campaign for online sports betting firm, Ladbrokes. BCM holds the creative account for Ladbrokes.
Wahlberg reportedly flew into Australia by private jet on Sunday, and is undertaking two weeks of quarantine.
News of Wahlbergs’ campaign follows recent revelations that the UK-based Ladbrokes is set to make a play for Australia’s own Tabcorp.
It was reported in November the London-based company, Ladbrokes Coral, was reaching out to advisers to size up Tabcorp for a potential acquisition of its lotteries business or wagering business, or both.
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]