This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world.
Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any of the 23 football clubs participating, including Melbourne City FC, Sydney FC and Western Sydney Wanderers. Additionally, players will be able to earn or purchase two new emotes, including a “Fancy Footwork” dribbling emote and the iconic “Pelé’s Air Punch” celebration thanks to Epic’s partnership with the legendary Brazilian footballer.
“The partnership between the A-League and Epic Games is an incredible opportunity to promote our clubs and League to millions of Fortnite players in Australia and around the world. It will put the A-League alongside some of the biggest international clubs such as Man City in the English Premier League, Santos in the Brasileirão and the MLS’ Seattle Sounders.
“There is a significant demographic overlap between the youth audience who love football and those who play Fortnite – this partnership takes us to where our fans are and creates new opportunities to engage with the global game” Sydney FC commercial lead Danny Townsend said.
“Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite. We’re excited to partner with Melbourne City FC, Sydney FC and Western Sydney Wanderers to bring ‘the beautiful game’ to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football,” said Epic Games head of global partnerships Nate Nanzer.
Fortnite players and footballers around the world can jump into the game from today for the opportunity to earn rewards by participating in the Pelé Cup. Anyone playing the game can also visit the Creative Hub for an immersive football experience throughout the week, and join select clubs around the world in hosted Fortnite tournaments.
In a first for any Australian sport, each of the three participating A-League clubs will have their own personalised jerseys in-game. The clubs will also host their own dedicated Fortnite tournament on January 27 at 17.30 AEDT with a mix of A-League players, fans and Fortnite creators battling for exclusive Fortnite and A-League prize packs.
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]