Clemenger BBDO Melbourne has created a campaign for the Melbourne International Comedy Festival (MICF) which is all about the devastating truth that many of us just aren’t that funny.
The spot features a woman who confronts her distraught husband over the evening dishes and forces him to admit he has never been funny.
“Everyone fancies themselves a bit of a comedian, but when audiences see the pros in action at the Melbourne International Comedy Festival it only reinforces just how much skill it takes,” Lee Casey, marketing and sponsorship director for MICF.
Ant Keogh, executive creative director at Clemenger BBDO Melbourne, said the MICF is dream brief.
“The prerequisite to write something genuinely funny is the best brief – and also very challenging, given the time constraints of a TV ad and a G rating,” Keogh said.
US director Brian Aldrich directed the spot.
The Melbourne International Comedy Festival – the second largest comedy festival in the world – runs from March 27 to April 21.