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Reading: You're not funny so attend Melbourne International Comedy Festival
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B&T > Advertising > You're not funny so attend Melbourne International Comedy Festival
Advertising

You're not funny so attend Melbourne International Comedy Festival

Staff Writers
Published on: 8th March 2013 at 12:02 PM
Staff Writers
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Clemenger BBDO Melbourne has created a campaign for the Melbourne International Comedy Festival (MICF) which is all about the devastating truth that many of us just aren’t that funny.

The spot features a woman who confronts her distraught husband over the evening dishes and forces him to admit he has never been funny.

“Everyone fancies themselves a bit of a comedian, but when audiences see the pros in action at the Melbourne International Comedy Festival it only reinforces just how much skill it takes,” Lee Casey, marketing and sponsorship director for MICF.

Ant Keogh, executive creative director at Clemenger BBDO Melbourne, said the MICF is dream brief.

“The prerequisite to write something genuinely funny is the best brief – and also very challenging, given the time constraints of a TV ad and a G rating,” Keogh said.

US director Brian Aldrich directed the spot.

The Melbourne International Comedy Festival – the second largest comedy festival in the world – runs from March 27 to April 21.

Credits: client MICF, director Brian Aldrich, creative agency Clemenger BBDO Melbourne, ECD Ant Keogh, art director Ant Phillips, writer Richard Williams, agency producer- TV Sevda Cemo, strategic planner Matt Pearce, managing partner Paul McMillan, account director Tim Clark, senior account manager Kelly McBride. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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