Will Genie Bouchard really overtake Sharapova?

Will Genie Bouchard really overtake Sharapova?

Canada’s new ‘it’ girl of tennis, Eugenie Bouchard, is a marketers dream according to her agent who says the 19-year-old will overtake Maria Sharapova as the sport’s most marketable woman.

Sam Duvall, Bouchard’s agent, said her performance in the Open has attracted attention of potential sponsors, according to Fairfax reports.

'Marketability-wise, I think she can be the most famous tennis player in the world,'' Duvall told The Sydney Morning Herald.

Bouchard’s main sponsor is Nike but her name is also currently attached to a number of smaller brands including Pinty’s Delicious Foods, the “chicken people”.

The Canadian food brand is a far cry from the global big name brands currently attached to Sharapova, such as Porsche.

Bouchard, known as Genie, has become a hit thanks to her performance in this year’s Australian Open and her upset victory over Serbia’s Ana Ivanovic which has seen her progress to the semi-finals.

Duvall believes Bouchard is the “total package” and says her ability to speak both English and French gives her great crossover appeal.

In June last year Sharapova (below) was ranked 22nd on Forbes list of the highest-paid athletes. According to Forbes Sharapova earned $29 million last year and $23m of that came from endorsements. 

Please login with linkedin to comment

Latest News

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]