The number of women in senior roles in advertising and marketing jumped a hefty 11% in 2012 suggesting the industry’s gender diversity initiatives are finally making inroads.
Women made up 34% of the senior industry workforce last year, up from 23% in 2011, according to the latest annual Salary Survey from the Communications Council.
But across top management roles, such as chief executive, general manager, national creative director and others the rate of change is significantly slower.
Last year women made up 29% of top management positions – an increase of three points compared with 2011 levels.
Industry-wide, women and men are represented in equal numbers, virtually unchanged over the same period. This suggests that while men dominate the senior and top level ranks, women dominate the lesser echelons.
Margaret Zabel, former marketer from Lion and chief executive of industry body the Communications Council today told The Australian the new figures were altogether promising.
"While it's looking promising, the next three years will really prove whether this trend continues as we roll out a three-year strategy aimed at providing tools and guidance to ensure gender balance within our industry's agencies,” she said.
Zabel said the issue was a key focus for the ogranisation this year, with results from a deeper study into gender imbalance due this month set to inform the way the industry tackles the subject going forward.
The Communications Council last year formed a gender diversity group which released findings in September indicating gender imbalance is seen as a low priority within agencies.
This prompted a number of independent agency initiatives which included the formation of the STW Women In Leadership Group last August. This group aims to better support senior female leaders who work within STW and build existing and prospective high potential women into business heads.
The salary survey report is disseminated to its advertising, marketing communications, digital, production and public relations members.
Please login with linkedin to comment
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]