South Australian home-loan provider hunts for creative agency

South Australian home-loan provider hunts for creative agency
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EXCLUSIVE: An Adelaide-based financial institution which focuses on helping South Australians get their foot on the real estate ladder is on the look-out for a creative agency.

The corporation, HomeStart Finance, confirmed that it was looking for a new creative partner.

Kelly Higgins, media relations and communications specialist at HomeStart, told B&T: “Pitches will commence shortly and a decision will be made by the end of February.”

The incumbent on the account is Adelaide-based marketing and advertising agency, Jam.

Jam has worked on the account for roughly three years but told B&T it would not be taking part in the pitch.

The agency said it had decided to withdraw from the pitch but would not say why.

HomeStart was established by the South Australian Government in 1989 and provides home loans with the aim of “making home ownership a reality for more people in more ways”.

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