Smartclip teams up with Samsung to promote Smart TV
Adconion Media Group’s smartclip and Samsung have announced a global advertising partnership.
Samsung will use Smartclip to advertise its Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub.
The companies believe the move presents a sizeable opportunity for advertisers to reach “affluent, early adopters on a local and global scale”.
Samsung AdHub already supports advertising on smart phones, tablets and Smart TV devices.
Smartclip will be a key partner for Samsung Electronics to expand the sales coverage of its Smart TV advertising across Australia and 18 other countries.
It means advertisers will be able to target audiences as they enter into the Samsung AdHub experience and throughout their Smart TV journey.
Smartclip and Samsung believe they can capitalise on the vast creative potential to build brand experience that leverage the key features and functionality offered by Samsung smart TVs allowing advertisers to build a next generation TV experience that will allow consumers to truly engage with their brands.
Jean-Pierre Fumagalli, CEO at Smartclip, said: Samsung smart TV’s reach and distribution makes this addition to the smartclip Connected TV portfolio very attractive to our advertisers. This audience is very relevant to advertisers who are looking to reach a sophisticated demographic that is brand conscious.”
Please login with linkedin to comment
Latest News
Google Presses Play On Programmatic Audio
If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.
10’s Axing Fallout: Kerri-Anne Calls It “Heartbreaking”, Knives Come Out For Waleed Aly
Grant Denyer to host the news, weather, The Project, The Bachie, Family Feud & Saturday Night Rove following 10's cuts.
Indie Agency Hardhat Wins Vision Australia Creative Account
Hardhat celebrates Vision Australia win with a VB case & Jägermeister. Thankfully, no reports of anyone getting blind.
Prince Harry Compares Social Media And Online Advertising To Lead Paint
The errant Royal has weighed in to the advertising debate. His grandmother apparently still hates his wife, however.
Tuesday TV Wrap: Masked Singer Already On The Up Following Okayish Debut
Forget all about yesterday's kerfuffle, declares 10; instead look at these big, new, shiny numbers over here instead.
Westpac Group Partners With Verizon Media DSP For Omnichannel Solution
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Mark Lollback Joins The Foodbank Australia Board
Mark Lollback proves he's Mr Nice Guy. Although, Mrs Lollback wishes he'd turn his socks in the right way before wash.
Now That’s Whopper Protection! You Can Now Get Your Burger King Order Printed Directly Onto A Face Mask
Burger King face masks not only provide CV-19 protection, it also protects against that vile stench in its restaurants.
Adobe Analytics Adds Mobile App
If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.
Nova Cuts 70 Employees Amid Pandemic
All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.
Introducing The Women Leading Tech Product Finalists
B&T doesn't like the phrase "stellar line-up", but it's been forced upon us with these Women Leading Tech finalists.
Barbra Streisand Lends Voice To Campaign Calling On The LGBTQI+ To Oust Trump
One need only attend the B&T staff interoffice karaoke competition to know of our unflinching affection for Babs.
“The Value Needs To Be There For Everyone”: Osher Günsberg On The Three-Way Exchange Of TV Show Sponorship
Thankfully, Osher was spared 10's purge yesterday. Otherwise B&T would look like right fools wheeling this out today.
Sleep Apnoea Tackled In Witty Work From ResApp Health & Isobar
Sleep apnoea ranks alongside haemorrhoids and constipation in the humour stakes, so it's hats off to the agency here.
Man Of Many Appoints Tim Fernandes As Sales & Partnerships Manager
Man Of Many announces new sales and partnerships manager who, without even a hint of irony, is actually a man.
“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
When it came to the artistic nuances of raw sausage photography, nothing could hold a candle to the Coles catalogue.
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
Concious of our own drinking habits at B&T during lockdown, "margarita hour" has been moved from 10.30am to 10.45am.
How To Get Out Of A Cashflow Crisis
Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.
BWM Dentsu’s Haystac Launches As The Social Relations Agency
Haystac relaunches as a "social relations agency" which, it's quick to stress, doesn't include a match-making component.
Another Win For The Hindus As Ganesh Mini Skirt Latest To Face The Chop
If B&T has become anything, it's now your one-stop-show for the latest angry Hindu news.
Nielsen Data: ABC Tops Digital News Rankings
'Wood Whittlers Weekly' and 'The Pigeon Fancier Gazette' shock omissions from latest Nielsen news site rankings.
Victorian Government Rolls Out Sobering COVID-19 Campaign Via M&C Saatchi Melbourne
It's yet another sobering CV-19 ad, amid reports the Grim Reaper's publicist is starting to field some genuine interest.
Dating App Thanks Masturbators For Resisting Lockdown Sex In Colourful New Campaign
Here at B&T we strongly endorse the notion that chronic masturbation sends you blind. Hence our white stick & Labrador.
Switch Digital Nabs Simonds Homes Account
Switch Digital snares Simonds Homes account which, B&T can confirm, is no way affiliated with Mr Red Symons.
Kraft Heinz Appoints REBORN As Creative Agency To Launch New Heinz Plant Proteinz Brand
B&T is definitely increasing our veggie intake. Not because we love animals, it's because we hate plants.
Monday TV Wrap: Masked Singer Launch No Match For Ninja Warrior Finale
Ninja wins, Masked Singer gets silver, while Farmer Wants A Wife settles for bronze amid claims it had an asthma attack.
Stuff You Should Know Podcast Remains As Most Listened To Show
B&T's podcast presumably hovering just outside the top 100 as latest rankings revealed.
Out Of Home Industry Half Year Revenue Dives 35.4%
Out of home revenue dives 35.4%! Although its inward pike with half-twist did score a 9.5 from the judges.
“Minimalistic Fruit Design!” Apple Set To Sue Tiny Rival Over Its Fruity Logo
B&T would've labelled this a "David & Goliath" battle save for the fact that David has a snowflake's chance in Hades.
