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Reading: SPC Ardmona shifts to Leo Burnett Melbourne
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B&T > Advertising > SPC Ardmona shifts to Leo Burnett Melbourne
Advertising

SPC Ardmona shifts to Leo Burnett Melbourne

Staff Writers
Published on: 26th November 2013 at 9:12 AM
Staff Writers
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Leo Burnett Melbourne has pulled three SPC Ardmona brands from Ogilvy, including the iconic baked beans, spaghetti and packaged fruit brand SPC.

Leo Burnett is now responsible for all integrated communications on SPC, jam and marmalade brand IXL and gourmet condiments range Taylor’s.

The appointment is effective immediately.

Bronwyn Powell, marketing and innovation director, SPC Ardmona said: “We have an ambitious agenda for our company and our brands. It’s a very exciting time, and we need a strong, innovative creative partner to help us deliver. Leo Burnett is an excellent fit with our business, both in terms of culture and capabilities.”

Melinda Geertz, chief executive Leo Burnett Melbourne, added: “This is a business we feel passionate about. These are iconic brands that are supporting hundreds of farmers here in Victoria, and the client has so much determination to innovate and grow. We are delighted to have the opportunity to partner with them.”

SPC Ardmona is owned by Coca-Cola Amatil.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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