Powerade offers no excuses

Powerade offers no excuses

Sports drink Powerade Zero has launched a new campaign for 2013: ‘Zero Sugar. Zero Excuses’.

The campaign, by Ikon, Naked Communications, Ogilvy and TCO, will be rolled out through out-of-home, digital, mobile and social media.

Alex Pettigrew, Powerade marketing manager, said: “From hitting the snooze button to swapping out the gym for after-work drinks, we are all guilty of making excuses not to work out. ‘Zero Sugar. Zero Excuses’ is all about empowering Aussies to stay committed to their fitness goals and keep their eyes on the prize.”

The campaign will feature motivational messages such as ‘Hot? Cold? The weather’s not an excuse’ and ‘Rise above the snooze button’. 




Please login with linkedin to comment

Latest News

Carsales.com.au: We Are The Kings Of Intent
  • Media

Carsales.com.au: We Are The Kings Of Intent

With around 12 million addressable, opted-in, privacy-compliant emails of Australians, carsales doesn’t see itself as competing with other online auto classifieds businesses, instead it sees itself as in the fight with Meta, TikTok and the other global tech giants. Davor Vilusic, executive general manager – media carsales, and Stephen Kyefulumya, general manager – media product […]

by B&T Magazine

B&T Magazine