MediaCom Melbourne has come out of the Specsavers media pitch victorious after successfully defending its account against three other agencies to retain the $20m account it has held for more than six years.
Specsavers marketing director Stewart Roussel said: “The Mediacom Team put forward a very strong strategic and competitive offering and didn’t take their position as the incumbent agency for granted. We are very happy to move forward together with its new relationship.”
Pete Barrie, MediaCom MD, added: “This was not a simple review process; it was a tough competitive pitch and one which we fought hard to retain. Specsavers has been a great client of ours for over 6 years and the values and history of their business is an inspiring story and one that we share. We look forward to supporting their business in partnership to ensure the best market place for them. The whole team here is over the moon.”
MediaCom Melbourne is currently defending the Carlton United Breweries account.
Please login with linkedin to comment
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]