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Reading: Media-V, Cummins Ross create longest transit with Vok Beverages
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B&T > Advertising > Media-V, Cummins Ross create longest transit with Vok Beverages
Advertising

Media-V, Cummins Ross create longest transit with Vok Beverages

Staff Writers
Published on: 13th December 2012 at 11:09 AM
Staff Writers
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<p> Media-V, Cummins Ross SA and Vok Beverages Australia have collaborated to create &lsquo;The World&rsquo;s Longest Transit Campaign&rsquo;.</p><p> Following a route stretching from Port Douglas in North Queensland to Sydney, a convoy of Mobelites will stop in 22 towns to promote Rebellion Bay Spiced Rum.</p><p> Adrian Smith, Victorian Sales Manager of Media-V, said &ldquo;We are thrilled to be part of this groundbreaking campaign which demonstrates the huge flexibility we offer our clients by delivering on the innovative thinking from Cummins Ross South Australia.&rdquo;</p><p> &ldquo;The advantages our Mobelites offer for this campaign are widespread &ndash; overcoming the lack of Outdoor opportunities in country towns, providing enormous &ldquo;noticeability&rdquo; in regional area&rsquo;s that haven&rsquo;t been exposed to this type of advertising before, and ultimately offering a local area marketing campaign across two states.&rdquo;</p>

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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