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B&T > Advertising > M&Ms come to life through augmented reality
Advertising

M&Ms come to life through augmented reality

Staff Writers
Published on: 13th March 2013 at 11:30 AM
Staff Writers
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Mars Chocolate’s cheeky M&M characters were brought to life in an augmented reality experience in Melbourne’s Federation Square last week.

The activity forms part of M&M’s ‘Come Alive’ campaign and was developed by Starcom and follows the M&M’s Action Pack which allowed smartphone users to bring M&M’s to life in 3D off specially marked packs.

A digital media campaign featuring the footage of the interactions will be rolled out over the coming weeks.

Credits: client Mars Chocolate, activation Starcom and Habitat Media, augmented reality Devotion, creative and animation Clemenger BBDO. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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