It's the sunshine

It's the sunshine
SHARE
THIS



DDB Melbourne has created multi-million dollar global campaign for wine brand Lindeman’s.

‘It’s the sunshine that makes it’ campaign portrays the 170-year-old brand as the perfect partner to great moments with family and friends.

It shows people dining alfresco, sitting at the beach and going about day-to-day life while constantly shuffling into the sunshine, as if we the sun has a pull that keeps us in the light without needing to move a muscle.

Using stop-motion, the film is a departure from typical wine ads, often laden with images of vineyards, barrels and wine-glass swillers.

Darren Spiller, executive creative director, DDB Melbourne said: “The sun has always made us feel good; it’s a human truth. In this campaign we’ve used the sun a metaphor for how a brand like Lindeman’s can make you feel.”

The campaign includes a TVC (below), print, in-store and digital support. It launched in Sweden in September and is rolling out globally over the next 12 months.

Credits: Client: Lindeman’s Managing Director Lindeman’s: Michelle Terry  Global Brand Business Director Lindeman’s: Lisa Saunders Global Brand Business Manager Lindeman’s: Kate Dermody Agency: DDB Melbourne ECD: Darren Spiller Creative Director: Rob Beamish Creative Director: Jim Ritchie Copywriter: Toby Kennedy Art Director: Jordy Molloy Head of Broadcast Production: Simon Thomas Planning Director : Lorenzo Bresciani Managing Director Lorenzo Bresciani Group Business Director: Justin Arnold Account Director: Elsa James Account Executive: Louise Sully Production Company: EXIT Films Director: Mark Molloy Producer: Peter Kearney/Martin Box  Executive Producer: Emma Lawrence Managing Director/Executive Producer: Corey Esse Facilitation Company: Ground Glass, South Africa DOP: Ryley Brown Editor:  Rohan Zerna, The Butchery (Producer Jess Asz) Grade: Fin Design & Effects Online Edit/Animation: Justin Bromley, Fin Design & Effects (EP Billy Beckett) Music Supervision: Karl Richter, Level Two Music Sound Design/Arrangement: Mark Mitchell, Electric Dreams TV Level Mix: Colin Simkins, Gusto Music Media: Mediacom

Please login with linkedin to comment

Latest News

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Australian Geographic And Tourism Australia Partner For Special Edition, ‘Australia’s Quiet Places’
  • Media

Australian Geographic And Tourism Australia Partner For Special Edition, ‘Australia’s Quiet Places’

As domestic travel booms, AUSTRALIAN GEOGRAPHIC has partnered with Tourism Australia. Together, they have produced a special edition that reveals the nation’s best-kept secret locations across all states and territories. The collaboration highlights the hidden gems on our roads less travelled, expanding tourism into many places that will no doubt welcome a boost to local […]

Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment But Seven Takes The Night
  • Media

Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment But Seven Takes The Night

On Thursday night’s MasterChef ep, the chefs were tasked with cooking with classic culinary staple two-minute-noodles. Instead of serving them with a handful of shredded cheese and plenty of watery, dubiously beef-y ‘soup’ (as is the B&T preferred method), the chefs had to use the noodles to make something new. To a bonafide two-minute-noodle lover, that […]

by B&T Magazine

B&T Magazine
Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank
  • Media

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank

Nine has announced a record six major sponsors for the 2021 season of adrenaline charged Australian Ninja Warrior. Leading health insurer AIA Australia joins Nutri-Grain, ALDI, Energizer, KFC and Bendigo Bank. Season five of Australian Ninja Warrior premieres Sunday June 20 and will feature innovative, bespoke in-show branding that compliments both the editorial of the […]

Cannes Lions Announces Awards Entry Numbers For 2021 Before Lions Live launch Next Week
  • Advertising

Cannes Lions Announces Awards Entry Numbers For 2021 Before Lions Live launch Next Week

Cannes Lions has published its entry numbers ahead of Cannes Lions Live, which will run from June 21-25. 29,074 pieces of work have been entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020. Simon Cook, managing director, LIONS, said that this was a […]

by B&T Magazine

B&T Magazine
Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]