A rare genetic disease has seen the creative industry rally behind Host Sydney staffer Kaija Wall and his son Jai.
Jai has been diagnosed with the uncommon inherited disease Friedreich’s Ataxia which progressively damages the nervous system resulting in muscle weakness and tremors.
The condition, for which there is no cure, can also lead to heart disease and diabetes.
To raise awareness of the illness and to raise funds for research Wall’s co-workers at Host Sydney have formed a number of partnerships to create a new campaign.
The movement, dubbed ‘Lend Us Some Muscle’, is asking people to show their support on Facebook and to spread the word by striking a body builder pose.
Images from New York, the UK and locally have rushed in with more $18,200 raised so far.
Wall, broadcast production director at Host, thanked all those involved in creating the campaign.
Sydney creative agency Ilk, production agency The Feds and PR shop One Green Bean worked on the project along with other partners.
To donate to the cause click here.
Credits: agency Host, creative ILK, design Biggie Smalls, production The Feds, director Josh Logue, post production Method Studios, sound Sound Reservoir, song Birds of Tokyo, photographer Billy Plummer, retoucher Outpost, PR One Green Bean.
Please login with linkedin to comment
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]