In the spotlight: Andrew Hamilton, 2013 B&T 30 Under 30 Award Winner

In the spotlight: Andrew Hamilton, 2013 B&T 30 Under 30 Award Winner

With the 2014 B&T 30 Under 30 Awards only a couple of months away, we sat down with Andrew Hamilton who won the 30U30 Marketing & PR Award at last year’s event to find out why exactly people should enter the awards.


Q: What does winning the B&T 30U30 award in 2013 mean to you?

A: It's industry recognition of up-and-coming talent. For me personally I think it opens doors, and gives young guns some of the credibility that usually only comes with extra years on your CV and a few grey hairs.


Q: What value do you think the B&T 30U30 awards provide to the media industry? Why are they so important?

A: I think B&T 30u30 awards are important because they recognise the value and impact that young talent has on the media industry. Creating an environment where fresh ideas and perspectives are celebrated and nurtured is essential for the Australian media industry to succeed in competing globally.


Q: Any advice for those out there looking to enter the B&T 30U30 awards this year?

A: Yep – don't be afraid to tell B&T just how awesome you are. Now is not the time for modesty – that comes when the award is in your hands!


Q: What’s the MADDEST thing you’ve done in your career to date?

A: Convincing media that a giant tea-cosy being knitted for an ugly shipping container in Christchurch was a fantastic story. Let's face it, it is.


Q: What’s next for you in the future?

A: I'm currently enjoying the flexibility and lifestyle of a freelance PR gun-for-hire. It's pretty great.


Q: What three words would you use to describe the future of digital media?

A: Only getting bigger.


Q: What is the biggest challenge you are facing when it comes to engaging with a digital audience?

A: It just takes a greater amount of time to create the type of content that will resonate with the ever-evolving niches of the digital universe. You have to work harder, but the rewards are greater. 


Q: What’s The MADDEST words you’ve ever heard?

A: If you go flying back through time and you see somebody else flying forward into the future, it's probably best to avoid eye contact.

– Jack Handey

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