HotelsCombined looks to indies for new brand campaign
EXCLUSIVE: HotelsCombined has plumped for two independent agencies to kick-start its new marketing push as it aims to “step out of the shadows” with a new marketing campaign.
The price aggregation site has chosen Match Media for its media account and Banjo for its creative services following a pitch, revealed by B&T last year.
A new campaign created by Banjo has gone to air this week with the 30-second spot running on TV and in cinemas, features hotel room doors flying along wires when a search term is entered by a user.
Match Media director James Simmons said: “We are delighted to be working with HotelsCombined – they are ambitious and forward thinking with aggressive targets that we are looking forward to helping them achieve.
“They are an Australian, independently owned company, taking on the large global multinational sites and we are looking forward to helping them on their journey.”
Access PR has also been appointed by the company to help the company maximise its profile and brand messaging.
HotelsCombined co-founder and director Yury Shar said: “We’ve worked hard to become the best hotel comparison service and it’s time to promote our product to the world.
“After a careful search, we were happy to partner with Banjo Advertising and Match Media.
“Both agencies bring on board innovative, results-driven thinking supported by a wealth of experience within the industry.
“And with the award-winning Access PR in our corner as well, the sky’s the limit for what HotelsCombined can achieve going forward into 2013.”
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