Fairfax Metro Media has changed its sales teams further by integrating its print and digital ad strategy teams and promoting Paul Sigaloff to National Sales Director.
The move comes as the publishing giant looks to increase revenues from its burgeoning digital streams, as revenues continue to migrate away from print.
Commercial director Ed Harrison said: “It's now 18 months since we moved to an integrated sales structure. This new way of doing business is proving hugely successful and we're picking up market share against all our nearest competitors.
“With both employee engagement and customer satisfaction at an all-time high, we felt the time was right to take things to the next phase.”
Sigaloff’s new remit will be to oversee all state agency and direct sales teams, whilst The Canberra Times will be integrated into the national sales team with its group sales manager, Kylie Dennis, reporting to him.
Director of fx Sev Celik has been promoted to general manager, key accounts, and will be spearheading a new approach to client relationships across all functions.
