Fairfax Metro creates national sales director

Fairfax Metro creates national sales director

Fairfax Metro Media has changed its sales teams further by integrating its print and digital ad strategy teams and promoting Paul Sigaloff to National Sales Director.

The move comes as the publishing giant looks to increase revenues from its burgeoning digital streams, as revenues continue to migrate away from print.

Commercial director Ed Harrison said: “It's now 18 months since we moved to an integrated sales structure. This new way of doing business is proving hugely successful and we're picking up market share against all our nearest competitors.

“With both employee engagement and customer satisfaction at an all-time high, we felt the time was right to take things to the next phase.”

Sigaloff’s new remit will be to oversee all state agency and direct sales teams, whilst The Canberra Times will be integrated into the national sales team with its group sales manager, Kylie Dennis, reporting to him.

Director of fx Sev Celik has been promoted to general manager, key accounts, and will be spearheading a new approach to client relationships across all functions.




Please login with linkedin to comment

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]