Domain gets robotic about real estate

Domain gets robotic about real estate

Domain has launched a multi-platform campaign highlighting how the site can procure the perfect property match.

The campaign brings back Greg Evans, host of the eighties matchmaking television show “Perfect Match”, and the iconic Dexter, the robot who calculated the compatibility scores of the hopeful contestants.

The campaign will run with TVCs featuring Greg and Dexter on free-to-air and pay TV nationally, as well as across print, radio, OOH and digital.

“We have had a bit of fun with this campaign, mostly at Dexter's expense – the contrasts of the clunky old robot have helped bring Domain's latest mobile innovations to life,” said Matt Siddons, marketing director, Real Estate for Fairfax Marketplaces.

"Our message to buyers is that by using the tools offered by Domain they are more likely to secure their perfect match."

The campaign is the work of Whybin\TBWA. MD, Peter Fitzhardinge said: “After 25 years, Domain is bringing back Australia's favourite match-making couple Greg and Dexter. This time they're trying their hand at property match-making but unfortunately for Dexter, Greg finds the advanced tools of the Domain Property App a little more useful than his trusty sidekick from the 80s.”

Credits: client Domain, creative Whybin\TBWA
 




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]