DMG Radio becomes Nova Entertainment

DMG Radio becomes Nova Entertainment
SHARE
THIS



DMG Radio Australia has changed its name to Nova Entertainment, putting the brand name which launched the company on-air in 2001 on the door.

The old moniker is now “irrelevant to the kind of business we are and aspire to be”, marketing director Tony Thomas told B&T.

“We are broader than just a radio business,” Thomas said.

The change also indicates the company’s commitment to diversify its revenue stream into the broader media and entertainment space.

“Whilst we can’t say what type of businesses will be brought into the fold we are always looking at adjacent businesses and revenue streams under the entertainment banner and under our vision of entertaining audiences everywhere,” Thomas said.

The company already includes live events with Nova’s Red Room, a subscription TV channel with Foxtel for the smoothfm brand, its joint venture with US based music streaming service Rdio and a branded radio station called Coles Radio.

Ditching the old ‘DMG Radio Australia’ badge also brings it in line with current ownership, with Lachlan Murdoch taking full ownership of the media company from DMGT in September 2012.

Thomas said the new name was like a bow or wrapping paper around “some serious hard work over the past three years” with the Nova Network now the No 1FM network in Australia.

“It does run quite deep in our business that the original Nova launch brand…now has its name on the door and there is a pride and heritage associated with that that I think everyone in our company can relate to.

“It is an important stage in our business culturally and it also allows us to project a really confident, positive, progressive image in the market that is understood.”

In the statement announcing the new name Murdoch said: “I am extremely proud of what we have achieved as dmg Radio. The business has grown significantly and how holds dominant position in the media channels it operates in. The change to Nova Entertainment marks an exciting new chapter for our business as we continue to broaden our entertainment offering outside of our radio business.”

Chief executive Cathy O’Connor added: “Four years ago we set a strategy to revitalise the business, reposition the Nova brand and launch smoothfm and also look for ways to leverage our brands, content, audience and expertise in new areas. We have delivers strong growth from this plan and the Nova Entertainment name better reflects the company that we have become.”

See Nova Entertainment's new sizzle reel here.

 CORPORATE TIME LINE

1996 UK company DMGT and purchases its first radio station FIVEaa (Adelaide)

May 2000 dmg Radio acquires first metro radio station license

April 2001 Nova 96.9 Sydney launches

December 2001 Nova 100 Melbourne launches

December 2002 Nova 93.7 Perth launches

March 2004 Star 104.5 Gosford launches

August 2004 Nova 919 Adelaide launches

June – Oct 2004 dmg Radio wins two new licenses

August 2005 vega 95.3 Sydney launches

September 2005 vega 91.5 Melbourne launches

April 2005 Nova 106.9 Brisbane Launches

April 2009 Digital radio launches – Koffee and NovaNation

November 2009 Lachlan Murdoch’s investment company Illyria acquires 50% stake from DMGT

March 2010 vega radio stations become Classic Rock

May 2012 smoothfm launches in Sydney and Melbourne (Click here for more)

September 2012 Illyria purchases remaining 50% of dmg Radio to become sole owner (Click here for more)

August 2012 dmg Radio announces 50/50 joint venture with Rdio (Australia) (See B&T's report: DMG Partners with streaming service Rdio)

February 2013 smoothfm launches on DAB+

December 2013 SMOOTH launches on Foxtel (See 'Smoothfm moves to TV')

December 2013 Coles Radio launches on DAB+ and in store

February 2014 dmg Radio becomes Nova Entertainment (Click here for more details)

Please login with linkedin to comment

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]